Thanks for checking out Part 2 of How To Get Word Of Mouth Exposure, a 5 part series that details how you can create a buzz-worthy business. Last week, we introduced a Los Angeles based company that only uses word of mouth advertising to build a successful business in a highly competitive city. This week we'll break down what they are doing right and how you can apply these important concepts to your business to get customers to refer others straight to your door. Find Your Niche! While this is common advice in basic business planning, in order to to make your business speak to people, you might need to consider what your shop offers to the public as well as what your competitors' offer. Customers always have options, even if that option is just to shop online. So if your products are incredible, but your shop takes a lackluster approach to selling it, you might need to revisit your business plan. It takes a break from the norm to make an impression on [...]