Emails aren’t always the most exciting thing to see in your Inbox. I mean, sure, every once in a while you’ll see an email that catches your eye, based on the subject line alone, and you feel inclined to open it and see what’s hiding inside. But most of the time, we’re more inclined to read the subject line, decide if it interest us or not, and then immediately hit the Delete icon.
That’s what happens to most emails. Most aren’t even opened. Why? Because your subject line stinks, and it doesn’t interest your audience. Just like at common open rates for sales and marketing emails and you’ll see that this is a common problem.
So, what do you do to improve your open rate, and get more people to buy your products, visit your website, and stay loyal customers? Improve your subject lines with these simple tips!
Keep Them Short
People like their information to be quick, simple, and to the point. The same goes for your email subject line. Don’t write an overly long sentence that forces the receiver of the email to search for the important stuff. Two to five-word subject lines give more than enough info to people. Plus, longer subject lines will often get cut off in someone’s inbox (especially if they’re looking at their email on a mobile device).
Ask A Question
Want to score a deal? Looking for more sales? Want your emails to shine?
Of course you do. Everyone wants these things. When you ask a question in an email subject line, you’re inviting the receiver of the email to ask the question to themselves, thus convincing (or not convincing) them that they need to open your email and see what you’re offering.
Don’t give away everything in the subject line. That’s like placing Christmas presents under the tree without wrapping them! There’s got to be a little bit of suspense and intrigue involved with your emails. Says things like “You Won’t Believe This Deal…” or “You Have To See This!” These might be considered “clickbait” on blog posts (don’t every do them there), but for subject lines, they work great for enticing customers.
Don’t Sound Too Sale-sy
Sure, okay, you’re sending out a sales email to make, what else, a sale. But, a lot of times when you write a very sale-sy sounding subject line, you run the risk of getting marked as spam in someone’s email. Avoid using words like “Buy This Now!” or words like “Free.” Also, try not to use a lot of exclamation points. This is a big red flag for spam emails.
Talk To People Directly
People like to be talked to directly, as if you, the company, have a personal connection with them. Use words that convey directness when composing your subject line, such as “You Need This Deal,” “Hey, We Thought You’d Like This,” and “An Offer Made For You.”
Urgency in your emails is a great way to make people believe that they have to act right away on something, or they’ll miss out. Use the same urgency strategy in your subject lines to convey that same feeling to customers.
Emails are a powerful marketing tool. Make sure you’re taking full advantage of your subject lines to get better open rates, and more sales!