Artisans from Peru and many countries in Latin America are hit hard by COVID-19. Their lifestyle has changed for ALL of them.
I have mentioned this before, unfortunately, tourism will not see its return immediately. For example, the number of people who visit the traditional artisan markets, and the workshops of the artisans will no longer be able to attend as before the pandemic.
If big capitals are affected, can you imagine how it will be in small towns? the provinces and the most remote towns will be even more impacted. However, we have family, children, and a future for which we must continue fighting and show that yes WE CAN DO IT.
I am not surprised to see the creativity of my Peruvian people. Arturo Ramos, an artist who is an expert in Ayacuchanos altarpieces, who, when we talked, said to me: Señorita, we have to reinvent ourselves. My altarpieces are difficult to sell and mail by DHL; shipping is costly. Serpost (Peruvian Postal Service) is not working yet. Then it creatively Arturo began creating hand-painted protective masks. And they are not just any mask; they have double protection and the extra outer layer that is hand-painted. Arturo works with approximately 30 artisan families.
His story is extraordinary. He is a young craftsman who is very clear that he does not want our traditions to disappear. The altarpieces tell traditional stories. However, his work has also had to adapt to new market trends. Arturo has created pieces inspired by the Day of the Dead, and pieces inspired by COVID-19.
We invite you to support this great young artist Arturo Ramos. With great pride, the Peru Gift Shop now has its masks available in the United States.
Mincetur (Peru’s Office of Tourism & Exports) supports Arturo’s work as well as the work of other artisans who are reinventing themselves.
Till next time;)
Evelyn Brooks
Established in 2018, Peru Gift Shop launched its initiative to provide an online shopping platform for some of Peruâs most ethical and socially responsible brands. Built under the umbrella of the well-established entrepreneur, Evilyn Brooks, to present opportunities for businesses that she truly believes in.
social responsibility Peru Gift Shop seeks out empowering women through different educational services as well as donates to organizations such as Sacred Valley, Hoja Nueva, Amazon National Conservation, Amarno Women, and Con Los Pies en la Tierra. Each product sold at Peru Gift shop is eco-conscious and environmentally friendly with the goal of creating ethical treasures while demonstrating the beautiful traditional artistry that can be found within the country.
