I had plans to revert “back to the basics” this week with a 4-step guide to evaluating your marketing mix. It seems as though many businesses are especially interested in some of my topics from last week and would like me to elaborate! I am more than happy to help you out in any way!
Here is a quick recap from last week to refresh your memory:
- Ways to use Facebook to nourish relationships with your customers.
- Interacting with customers on their Facebook page and creating opportunities for them to actively participate on yours.
- Offering incentives to customers who follow you on Facebook.
- Much more…. Go Here to read the rest!
I told one of our vendors this little trick, and it is important that you all heed this advice: Social Media (Facebook) Marketing requires trial and error! Online marketing, specifically with Facebook and other social media tools, is a new concept to the world of advertising and marketing. Technology has forever changed and shaped the way we reach our customers! That being said, not many professionals or experts have pin-pointed the perfect online marketing strategy. We all know that it is an effecient, low-cost resource to reach a mass amount of (potential) customers—it’s perfect! Yet, we do not have the strategy perfected and it may never be.
By utilizing social media marketing, you are relying on your customers to take the effort to find you on Facebook, to friend you on Facebook, and/or to like your Business Page on Facebook. This can be a bit challenging when you consider the enormous amount of distractions (noise) that consumers face on a daily basis. There are a few ways, as a business, you can do your part to ensure you are taking the necessary steps to utilize this awesome (yet foreign) tool.
- Your social media marketing is useless if your customers (and potentials) do not know about you! First and foremost, it is essential that you take the initiative to inform your customers. A few ideas include: fliers/handouts/posters in your store directing them to your social media pages and a direct link on your home page (that is easy to see!) to your social media pages. You can also mail or e-mail your customer base with your social media information and offer incentives for them to find you.
- Get involved! Find out what the customers want to know about, what products they like most, what needs you can fulfill, etc. Then, use this information to ignite discussion on your Facebook page. Try using trivia, interesting facts, contests, discussions, trends, and more to interest your customers.
- If you want your customers to be involved on your page, you cannot ignore theirs! If they post something interesting, comment on it or “like” it.
- Encourage your customers to post reviews, pictures, etc. on your Facebook page about your products. This allows potential customers to see your satisfied customers and the great products you offer!
- If you have a rude customer encounter, do not snap back! The best thing you can do when using social media tools is to treat everyone with the utmost respect, no matter what they say to you. This is a great way to build your relationship and authority with customers and potentials.
If all else fails, start over! If your customers simply are not responding to your social media content, then try something else! There are also many Marketing and Social Media conferences across the US—visit the nearest ones for local ideas and tips. I hope this helped those of you who had any questions from last week and if not, let me know, I will be glad to come up with more ideas!
Was this tip helpful? Read Last Week’s Tip of the Day!