Is Twitter a medium that you’re still trying to master? Maybe you’re a Facebook guru, and that always seemed good enough. There’s no doubt that Facebook has long been the king of social media, but Twitter is proving itself a contender for the crown on a daily basis. If you haven’t familiarized yourself just yet, you are just one of a large number of business owners.
But the time to wait is over, and delaying any longer is only going to hurt your marketing future. It’s time to learn the Twitter ropes so that you too can make an impact in this rapidly growing social media platform.
#1 – Pictures and Moving Pictures
I’ve said it many times, but I’m going to go ahead and say it again: media makes your post. According to Twitter, tweets that contain an image are retweeted up to 35% more, and those containing videos see a boost of up to 28% more retweets than the standard text post. Make sure you are tweeting with attached media!
#2 – How to Search
The key to increasing your Twitter footprint is in talking to the right audiences. In order to find groups that share your interests, you can use the Twitter search function, but unlike modern search engines, it will not search for each word you type individually. Instead, it searches for the group as a whole, and that can be limiting your search results greatly.
How do you combat this problem? Simply type ‘the/or’ in between words to get full and partial results!
#3 – ‘Group’ Your Followers
Twitter allows you to place your followers in groups your create. Why is this important? Because it gives you the power to sort your followers by whatever method you choose which then makes it easier for you to talk to each group’s interests. In essence, you can personalize your tweets!
You can also set up those who promote your products in a group which customers and potential customers can search for and view as well as place your competitors in a private group so that you can monitor their activities, but no one can get to their feed from you.
#4 – Don’t Forget Communication
And this holds true for all social media. It’s easy to fall into the trap of turning your feed into one big advertisement for your business. The problem is, people don’t want to see or follow that. Social media is about engagement with your audience. Real connection breeds real brand loyalty.
Find things your audience will find interesting and retweet it. Ask open-ended questions (preferably about your industry, but don’t feel restricted), let your followers answer and then give them your actual opinion. This kind of engagement makes you approachable, and when your opinion pans out, it makes it validates you as an expert.
C’mon, folks. The Twitter train is pulling out of the station. Are you on board?