With the brand new year coming up, we should all be reevaluating our marketing strategy. Did my marketing strategy achieve what I wanted it to achieve? Did I target my customers correctly? Did I ever have any complaints? These are all questions you should be asking yourself when laying out a strategy for the new year. Of course, your marketing strategy may be working fine, but it’s always nice for a change to keep your customers on their toes and to reach new ones. So this weeks marketing tip is all about getting out and researching!
Get Out Where?
You’ve got to have competition somewhere, anywhere! That’s exactly where you’re going to go. Everyone has a little healthy competition in their town, whether it’s a local store or even the mall, it’s there. Remember not to focus on you, focus on consumers. They are the main goal for any store.
Be an observer for the day and focus on their actions, behaviors and even the stores actions. Observe what their store offers, whether it’s special promotions, loyalty cards, social media advertisement, store signage or coupons. Then watch the consumer’s reaction, are they interested, did they sign up, were they not interested? These are all questions that you’ll be able to answer just by observing the consumer’s expression. You can also focus on what types of products the consumers are more drawn to. All these little observations will help you determine new ideas for an improved marketing strategy.
After you’ve made all these observations write down what you noticed. That way you have a clear view of exactly what you saw and it’s right in front of you. Think about if these changes would help you, did you observe your target market, are you willing to reach out to a new target market and offer more products? Again, questions you will need to ask yourself when planning for the new and exciting 2011 outlook.
What did you observe? Did they look honestly excited about anything? New ways to reach your target market and excite your current clientele is always a plus. It keeps things new and exciting, instead of boring and drab. By observing your competition, you can learn new ways to reach out to customers, offer new and unique wholesale products or learn about what your customers truly enjoy.
Remember, GET OUT and observe. Focus on other stores to figure out their strategy and observe whether their customers enjoyed it or not. Observation is the key to figuring out your customers and keep them coming back for more. Now get out!
Marketing is more than just hitting the books and doing your research, it’s mainly about observation.
Was this helpful? Read the previous tip of the week!