If there’s one universal truth, it’s that customers prefer to do business with people over nameless, faceless brands. Not that having a brand is bad. It’s actually quite beneficial, but the secret is in having a brand that evokes a personality. So what’s the best way to humanize your brand? Through your marketing, of course!
Involve Your Team
You probably don’t run your store alone, so why should you be the only one featured in your marketing? Do you have an employee or two that likes to write? Give them a go at a blog post to change up the voice a bit. Also, post photos of you and your team online so customers have faces to go with the brand name.
Even better would be to put up some candid shots of your team working behind the scenes. Let customers see the work they (and you) do so they can garner a greater respect for the effort you and your team put in!
Not every post you make has to be filled with importance and gravitas. Feel free to lighten the mood now and again with the odd joke. You don’t want every post to be a laugh riot, but just like a first date, tossing in one now and again will help to break the ice.
And don’t be afraid to ask questions of your own. Use your customer engagement to get info you might not be able to find any other way.
Your online profile needs to be as personable and interesting as your in-store personality. Don’t drown your customers in branding, show them that there are people behind the curtain!