Things change. It’s that simple. People change their ways to keep up-to-date on the latest trends, technology and what the world is doing. Trends evolve whether we like it or not. The world changes. Now, the question you need to ask yourself, do I need to change too? Yes! You don’t want to be left behind in the dust while every other competitor is changing with their customers to keep up their business sales. You’ll be left in the dark ages if you don’t keep up with the ever evolving trends. Therefore, this week’s marketing tip is all about marketing trends. What you need to stay on top of to keep your business ahead of the rest.
Social Media: Yes, we’ve all heard of social media. But, have you taken it seriously? Social media is a huge trend right now and it’s a great way to reach your customers. You may have a Facebook page or Twitter account, but do you actually use it to help promote your company? Have you integrated social media into your marketing strategy for your store? If not, now’s the time to start doing so.
earn the ins and outs of your social media page, find out what attracts customers and figure out what works and what doesn’t. These all play major roles in targeting your customers the correct way through your page. Integrating this strategy into your marketing plan is a great way to set goals for yourself using this platform.
Online Marketing: First, determine your target market. Do you find most of them are online now? The days of newspaper, radio and billboards are slowly being put behind us. Yes, they are still great ways to reach some customers, but are they your customers? A lot of consumers are now leaning towards researching online.
Consumers research products online and even buy online. If this sounds like your customers, you need to ask yourself if you’re allocating enough resources to your online marketing. If not, then you aren’t reaching your customers properly. Online marketing is a huge trend that you’ll need to start diving into to reach consumers properly.
Mobile Marketing: With the evolutions of mobile devices, your marketing dollars may need to be allocated to this too. Now, consumers are using their device for almost everything. There’s a GPS, games, price comparisons, social media platforms and online researching. Again, if this is your customer, you must market to where they are spending most of their time.
Start researching mobile ads or creating a mobile friendly website. Mobile websites are easy to access and use right from their device. It will make ordering a cinch. Sharing the whole website on a little screen is hard for consumers to scan through. Therefore, offering them a smaller version that is easy to navigate will be better suitable for them.
Build Relationships: However, we will have one tradition that will always be with us. Build lasting relationships with your customers. Relationships are a major part in making consumers lifetime customers. They want to feel as if you care and always think about them. Customers want you to take care of them, provide them with quality products and stay on top of the latest trends. Building relationships are key in your marketing strategy.
These are just 4 marketing tips that will help you prepare for this year and start integrating them into your marketing strategy. Start researching to see which suits your needs and start allocating those resources to the right ones. Trends are always upon us so make sure you keep up and are not left behind in the dust.
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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