A few weeks ago I talked about a few specific social media platforms and how best to determine which is best for you and your marketing strategy. (If you missed those posts, they are part 1, part 2, and part 3.) This week I’d like to focus on some general social media tips to improve your footprint on whichever platform you’ve chosen to use.
Social Media Marketing Tips
- Images are Your Friend – Using images with your posts is proven to be an extremely effective way to increase clicks, reposts and general interest overall. It’s as true on social media as in any other walk of life, a picture is certainly worth a thousand words.
- Post More than Once – What I mean by that is to post the same content multiple times a day. Why? Because your audience may check their site at different times of the day. Posting once in the morning, at midday and again in the evening will garner you the largest audience, and if you cater to a customer base from different time-zones, you have the best opportunity to reach your entire base.
- Don’t be Afraid to Re-post – As you build your readership, you may find that information you’ve posted in the past can be relevant to your new audience. You’ll want to avoid posting the same thing within a short period of time, but pulling information you’ve posted 6 months or a year ago and reposting it is more than acceptable, it’s smart. It allows you to reuse material and reduce the amount of new material you have to create while also providing your new audience with information they may find helpful.
Use these tips to help increase your footprint with Facebook, Twitter or any other social media platform of your choice. Join me next Friday for yet another Marketing Tip of the Week!