Tuesday, January 17th, 2012 - Successful Business Strategy For The New Year
Marketing Tip - Strategy For The New Year
It's a few weeks into the new year. That means, it's time to start looking at your business strategy, if you haven't done so already. It's important to evaluate and see what worked in your store the past year and what didn't. For ...click here to read "Successful Business Strategy For The New Year"...
FGmarket Newsletter 
The FGMarket Newsletter is a free online publication featuring articles based on the knowledge of gift industry professionals across the country. FGMarket offers you some of the latest industry trends, marketing tips, new product features, display ideas and other beneficial information about the gifts and decorative products trade.
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Tuesday, December 13th, 2011 - Harness The Power Of Generation I
According to Market Watch, young Americans (11 to 20 years old) command an influence and purchasing power to the tune of 200 billion dollars each year.
According to Market Watch, young Americans (11 to 20 years old) command an influence and purchasing power to the tune of 200 billion dollars each year.
Generation I: Influence Beyond Their Years
What is unique about these young shoppers is the influence they wield within their families. Parents, grandparents and other adults ...click here to read "Harness The Power Of Generation I"...
Thursday, November 17th, 2011 - Make Your Floral Supplies Stars!
How much thought have you given plush toys, balloons, ribbons, containers and baskets over the past year? These items are often thought of only as supporting characters in the floral or gift shop. Pushing these floral supplies to the front of the stage ...click here to read "Make Your Floral Supplies Stars!"...
How much thought have you given plush toys, balloons, ribbons, containers and baskets over the past year? These items are often thought of only as supporting characters in the floral or gift shop. Pushing these floral supplies to the front of the stage ...click here to read "Make Your Floral Supplies Stars!"...
Thursday, October 13th, 2011 - Make An Impact With Corporate Accounts
Does your store sell gourmet food or candy? With 70 billion dollars in yearly sales, candies and gourmet foods are a lucrative product line that appeal to a wide customer base. If you are already selling them, great! If you don't sell gourmet food and candy, you are missing out. For those new ...click here to read "Make An Impact With Corporate Accounts"...
Does your store sell gourmet food or candy? With 70 billion dollars in yearly sales, candies and gourmet foods are a lucrative product line that appeal to a wide customer base. If you are already selling them, great! If you don't sell gourmet food and candy, you are missing out. For those new ...click here to read "Make An Impact With Corporate Accounts"...
Tuesday, September 13th, 2011 - Two Niche Product Lines You Should Think About Selling
Do you have certain product lines that you primarily focus on in your store? Yes, every store seems to have those tried-and-true products that their customers love. Naturally, you place most of your attention on those products, but have you considered offering a new niche product line to them? Exposing ...click here to read "Two Niche Product Lines You Should Think About Selling"...
Do you have certain product lines that you primarily focus on in your store? Yes, every store seems to have those tried-and-true products that their customers love. Naturally, you place most of your attention on those products, but have you considered offering a new niche product line to them? Exposing ...click here to read "Two Niche Product Lines You Should Think About Selling"...
Tuesday, August 16th, 2011 - It's All In The Presentation
Are you a fan of Sandra Lee, host of the Food Network's Semi-Homemade Meals? I am. What intrigues me about her show, even more than the food, are her tablescapes. With every show, Sandra includes a coordinating tablescape. She has a knack for gathering different textiles, dishes and home accents ...click here to read "It's All In The Presentation"...
Are you a fan of Sandra Lee, host of the Food Network's Semi-Homemade Meals? I am. What intrigues me about her show, even more than the food, are her tablescapes. With every show, Sandra includes a coordinating tablescape. She has a knack for gathering different textiles, dishes and home accents ...click here to read "It's All In The Presentation"...
Thursday, July 14th, 2011 - Get in Gear – Stock Your Shop for the Rest of the Year
We've made it half way through the year; you are now starting to see sales trends and how customers are spending their dollars. By using that information, start formulating what you need to keep stocked in your shop for the rest of the year, including upcoming holidays and events. So ...click here to read "Get in Gear – Stock Your Shop for the Rest of the Year"...
We've made it half way through the year; you are now starting to see sales trends and how customers are spending their dollars. By using that information, start formulating what you need to keep stocked in your shop for the rest of the year, including upcoming holidays and events. So ...click here to read "Get in Gear – Stock Your Shop for the Rest of the Year"...
Thursday, June 16th, 2011 - Lead Customers Into Multiple Product Purchases
Increasing market share and profits is the driving force behind every business. Developing marketing strategies and introducing new product lines will accomplish this task. Often complacency and a narrow focus keep us from effectively achieving our goal. A reminder of what can be ...click here to read "Lead Customers Into Multiple Product Purchases"...
Increasing market share and profits is the driving force behind every business. Developing marketing strategies and introducing new product lines will accomplish this task. Often complacency and a narrow focus keep us from effectively achieving our goal. A reminder of what can be ...click here to read "Lead Customers Into Multiple Product Purchases"...
Tuesday, May 17th, 2011 - Blooming Good Marketing Ideas
Have you noticed that every women's or decorating magazine has pictures containing fresh flower arrangements or containers with lush green foliage? It doesn't matter what product they are trying to sell, it is often accompanied by a bouquet of fresh flowers or potted plant. ...click here to read "Blooming Good Marketing Ideas"...
Have you noticed that every women's or decorating magazine has pictures containing fresh flower arrangements or containers with lush green foliage? It doesn't matter what product they are trying to sell, it is often accompanied by a bouquet of fresh flowers or potted plant. ...click here to read "Blooming Good Marketing Ideas"...
Thursday, April 14th, 2011 - 6 Gourmet Food Marketing Strategies For Success
As a shop owner, you wear many hats; but sometimes it is hard to be the shop owner, public relations contact, promotion coordinator and advertising specialist. Yet, every shop owner wants to be successful, and to do this you must effectively promote your products. By utilizing one or more of these ...click here to read "6 Gourmet Food Marketing Strategies For Success"...
As a shop owner, you wear many hats; but sometimes it is hard to be the shop owner, public relations contact, promotion coordinator and advertising specialist. Yet, every shop owner wants to be successful, and to do this you must effectively promote your products. By utilizing one or more of these ...click here to read "6 Gourmet Food Marketing Strategies For Success"...
