Marketing Tip Of The Week – NewslettersMarch 23rd, 2012 - Posted by Kelly Curtis
When it comes to your company, you have many marketing tactics that you have instilled. You have various strategies to get customers into your store and increase profit. There are many different ways that you try to get customers into your store and keep them satisfied. One way that you may achieve this is with a weekly or monthly newsletter. With newsletters, you must get subscribers. So, this week’s marketing tip will focus on a few ways to get more subscribers to your newsletter.
Yes, you have a newsletter and you may have a good layout with great content. However, that doesn’t do any good if no one is reading it. You must have subscribers for your newsletter to truly be effective. So, here are a few tips that can help you get your customers signing up.
Make It Noticeable – Of course, make your sign up noticeable. If your customers can’t find it at your store or even on your website, they definitely won’t sign up. Having a sign up box on the top of your website will have customers notice it more, especially since they more than likely won’t scroll all the way to the bottom of the page.
Put It Everywhere – Yes, you can put your subscription sign up everywhere. It doesn’t have to be a big flashy sign, just a simple box on each page of your website is good. Also, don’t forget to place reminders on business cards or even advertisements.
Ask – If you want more subscribers to your newsletter, just ask. When customers are checking out, be sure to mention to them that you have a newsletter and what all they benefit from it.
Forward – If you have loyal customers in your store, ask them to forward your newsletter to their friends and family. This will definitely help get the word out and maybe even a few new customers.
Past Issues – Don’t just send out a newsletter and be done with it. Make sure you keep a link to all your newsletters on your websites. They’ll enjoy seeing what you have done within your store through past years, which will make them look forward at what’s to come.
These are just a few tips that will help get new subscribers and keep the ones you have subscribed. Always keep interesting content in your newsletters, this will keep customers coming back for more and into your store.
Was this helpful? Read the previous tip of the week!