How many times have you heard this in your own company: “Well, we’ve always done it this way, so I think it’s safe if we just continue to follow the same plan that we’ve always had. It’s too risky to try to something new.”
There are many companies out there with leadership that thinks this way. And, whether they know it or not, this type of thinking is causing their company to remain stagnant, while other companies grow and surpass them in sales.
If you feel like this is your current mindset, and you’re afraid to move into newer strategies for attracting customers, we’ve got some great encouragement for you today. Keep reading to find out how staying in one place hurts your company, and what you can do to move on.
Stagnation and Poor Growth
Keeping things the way they are isn’t inherently a bad thing. If something is working, and showing continual growth in your company, then, of course, it’s smarter to keep things going the way they are currently going.
But, if you see your company falling behind your competitors in terms of sales and customer growth, then it’s definitely time for you to start a new strategy.
Keeping things “the way they’ve always been” gives customers the impression that you and your company are old, out-of-touch, and unwilling to change.
Customers, especially those in the younger generation, i.e. millennials and younger, are looking for trendy, modern companies where they can spend their money.
One example of being out-of-touch is not having a website for your company. It doesn’t matter if you’re a towing company, a boutique, or an HVAC repairman; you need to have a website for your business.
A website is a place where customers can go to research information about you before they decided to call or come into your store. It also gives people the opportunity to leave reviews, contact you, and find directions toward your business.
Try One Thing New
When you’re trying to decide how to spruce up your business plan, you don’t have to jump in all at once; it’s better to dip your toes in first before taking a full dive.
Not only are these things simple to do, they also don’t take a lot of commitment. If you don’t see any change in the amount of business you’re getting, then you don’t have to worry about any major consequences. No one will stop shopping with you because you’ve created a Facebook Page or because your business is now verified on Google. It’s a win-win situation for both you, and your customers.
Slowly Broaden Your Horizons
If you see success in the small stuff, then it’s time to move on to re-evaluate some of your major marketing strategies.
A lot of businesses are scared to try new things when it comes to the marketing message, technology, advertising, etc. And this is precisely why many of them get left behind in the dust while their competitors continue to rise.
Start thinking about some new strategies for your business, in 2018 and beyond. Do you need to venture into doing work online advertising? Do you need to rethink your marketing message and tone to be more friendly and relatable instead of completely business-like? Is it time to rebrand your entire company: website, logo, etc.?
These are large-scale decisions that shouldn’t be taken lightly. They require thoughtful consideration between everyone involved in your company, but in the end, they could be the deciding factor between growing your company or losing business.