The term dinnerware may seem ambiguous, so how do you know what to include in your dinnerware product line and what markets to target? Dinnerware includes items such as plates, bowls, glassware, flatware, barware and even bakeware. These are items easily found on the kitchen or dining room table and sometimes referred to as tableware. Whatever term you wish to use, they are big business in gift and decorating markets.
Bring On A Hearty Appetite For Tableware
The key to selling tableware of any type is presentation. Just like with a meal, the visual aspect is what brings them to the table. Once you have drawn them in visually, they will explore the variety of tastes (or in this case prices) that are available. Brides tend to be visually driven without regard to price. Other customers tend to be “need” driven and conscious of price. Brides purchase dinnerware to establish their homes. However, other customers buy tableware items to enhance or update their existing dinnerware.
Brides aren’t the only ones sitting down to your table. Apply the same basic principles as you set the tables for these customers. Create a display table with eclectic flair. Put some modern pieces in with some traditional pieces. The main idea is to show the different type of products you are selling. By mixing mid priced with high-end pieces the focus shifts from price to beauty. Keep in mind that candle sticks, tea sets or even bakeware are bought as gifts for birthdays and anniversaries. Take time to set the table for these gift-giving events.
Setting The Table For Special Occasions
Dinner parties use placecards to direct guests. As you set the tables for your customers don’t forget the placecards (great anniversary gift, perfect for her birthday, etc.). If you set the table right they will buy. Setting the perfect table is easy provided you keep a few things in mind: variety in price points, convenient and easy wedding registries, effective signage. Of course to set the perfect table for your customers you need the right wholesale dinnerware.