Are customer surveys important to your business? Well, to find the answer to that, you should ask yourself three very important questions:
- Do I own a business?
- Do I have customers?
- Do I want them to buy more from me?
If the answer to each of those questions is yes, then customer surveys are definitely for you!
Setting It Up
Now that you know you should be doing customer surveys, how exactly does that work? Customer surveys are useful for everything from finding out what content your customers want to see on your blog to judging the success of a marketing campaign, but there are no right or wrong questions or formats. The only thing you really need is the question or questions you want to ask. The real difference is made in choosing your medium.
Choosing Your Audience
If you choose to do a survey on Facebook, you will mostly only get replies from your followers on Facebook. If you have your employees ask a question at the register, you’ll only get replies from walk-ins. If you send out an email question, you’ll get replies from your email list. If it’s on your blog, you’ll get people who read your site.
It’s true that some of those customers may overlap, but most likely you will have many that you’ll only get access to through one area. And that may be exactly what you want. Perhaps the question pertains to Facebook or email or the blog? But if you are looking for as well-rounded a response as possible, remember that you’ll need to post through all these mediums.
So go out there and find the information you really want to know about your customers and their buying habits. All you have to do is ask!