Unless the name of your business is Wal-Mart, there are probably other companies in your market with higher annual sales. And that’s a good thing! After all, when it comes to marketing techniques and strategies, there’s nothing better than using one that’s already proven itself successful!
Learn From the Leaders
Those businesses that lead the way in your industry are there because they’ve already perfected the marketing techniques required to make money and pique the interest of customers. That makes them perfect models for you. There’s no need to reinvent the wheel. You should be able to make a few small tweaks and simply adapt their plan to your own business.
Never be afraid to learn all you can from the leaders.
Identifying Your Models
But what makes a particular businesses marketing model viable for your business? The key is to look for similarities, not just in products you carry but also in markets you’re targeting.
For example: Wal-Mart is a large company that sells a variety of items. You are probably a bit more specific in the products that you carry, so their general marketing plan may not be the best model for your business. Even so, they have departments that most likely coincide with your own business, and seeing how they choose to use signage and marketing materials for those departments can be applied to your model.
You’re going to have to do more than a simple copy and paste, but using your industry leaders as marketing models is always a great idea!