Last week I discussed a free site perfect for creating short videos to wow your customer. This week we are going to cover another free site, only this time it focuses on image manipulation.
Let me introduce you to Canva!
The Importance of Images
It’s no secret that customers prefer images to text. Invariably, any post including either will get more views than one without. But although an image has the power to draw attention, they aren’t always able to do the whole job on their own. Clarification often requires a little additional text, and for optimal impact, the best text should be placed directly on the image itself.
But how many business owners are savvy enough on the computer to superimpose text on existing images?
That’s where Canva comes in. They are a free-to-use site that will allow you to modify images with ease adding texture, filters and text in a variety of fonts and colors. There is a pay option if you’d like to do more than the free options allow, but there is plenty of usability without paying a penny.
Create Informative Graphics
With Canva, you can upload an image of your stock or an item you want to showcase, and then place text boxes so you can write on the image itself! You can easily size the boxes and choose the font type and size you need to say exactly what you want to say. Wouldn’t announcing a sale on shoes work better if the image had a large 20% off emblazoned across the front?
But that’s not all Canva offers. You will also be able to create your own images and banners from scratch. That means you can make your social media or website look professional without breaking the bank to have someone come in and do it for you.
Good marketing is all about having the right tools, and free programs that do the work for you are never a bad idea. Have a favorite program of your own? Share it in the comments below!