While there are many campaigns you can design for immediate results, the choice to enter into social media is a process with a slow yield. Sure, when you first start your page, be it on Twitter, Facebook or your other social media site of choice, you will receive a flood of likes, but those are probably all from already established customers or personal friends. Once you’re past that initial onslaught, the pace slows dramatically, and that sudden change can be daunting, especially if you’re not expecting it.
Don’t Be Discouraged
That’s easy to say, but man is it difficult to do, especially if you’re staring at a Like counter or Follower list that never changes. But it’s to be expected. This is social media. It takes time to find people who want to interact with you, and it takes time for you to understand how to interact with them. It’s not as simple as just turning your page into a constant advert for your business. People aren’t fond of commercials, and if all you do is advertise for yourself, they will turn you off.
Follow the 80/20 Rule
What is the 80/20 rule? It’s a social media rule that says 80% of your content should be focused on your followers and 20% should be focused on yourself. Find content that your audience enjoys and direct them to it. Promote the content of industry leaders (especially if those leaders aren’t direct competitors) and show your followers that your page is more than an online billboard for your business. This will build your audience and also make any advertising you actually do that much more effective!
Building an online presence isn’t going to happen overnight, but with some love, care and nurturing, it will eventually blossom. Keep your head up, follow the 80/20 rule and don’t be afraid to put yourself out there!