Every store needs to have some sort of marketing strategy incorporated into their store. They also need a marketing plan to follow throughout the year and even one to follow everyday. However, that may seem time-consuming and a lot of work when you have a million other things going on. Well, this week’s marketing tip of the week feature easy everyday marketing strategies that you can incorporate into your store.
This week’s marketing tip is all about keeping it simple. You can implement marketing strategies into your store that are with you everyday. Developing a marketing strategy at the beginning of the year is greatly beneficial. You won’t have to stress about what to do when you have everything laid out in front of you. So, what are these easy marketing ideas to carry out into your store that will be with you everyday? Here are a few ideas to get you started.
Shop’s Name – One of the most important things that sets your store apart from the rest is your store name. Make sure and develop a great store name with a tagline. This will set yourself apart and you can include it on everything that promotes your store.
Showcase Your Shop – Create products that you can give to your customers, such as calendars, t-shirts, magnets, mugs, buttons or key chains. These are great items to just hand out to your customers on a day-to-day basis. When customers look at that produce you have given them, they’ll always be reminded of you.
Business Cards – Make sure and have business cards printed. Don’t forget to include the services or products you offer on the back of them as well. You can easily attach them to your shopping bags or staple it to your customer’s receipt after they’ve made a purchase. It’s a great way for customers to keep your information handy or pass it along to a friend.
Internet Marketing – Make sure you have a website and social media page setup. With most consumers being online, that will be one of the first places they research your store and what you’re all about. Make sure you keep everything up-to-date and interact with your customers through your social media page. This will give your store a voice.
Customer Service – One of the easiest things to do in your store everyday is to offer great customer service. Customers walk into your store and expect you to be knowledgeable and friendly. So, give it to them.
These marketing strategies are easy to implement and great to use everyday. You’ll get in the routine of things and won’t even think twice about doing them. So, sit down and write out a marketing plan. Once you do, you’ll develop a great routine that will get customers into your store.
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