Today, social media is a big part of our marketing plans. When creating a plan, you now include social media in it. Consumers are researching and finding out information through these pages. Therefore, this now needs to be a part of your plan to get the word out to potential customers. Incorporating this into our marketing strategy is extremely important. So, this week’s marketing tip will focus on unique marketing ideas for your Facebook page that you may not have thought about.
Tagging – Photo tagging is a big part of Facebook, which means another great marketing tip to incorporate into your store. First, take pictures of your products and your products being used by your customers. Next, ask them if they would mind if you tagged them in these pictures on their Facebook page. Most of them won’t and will want to show their friends that they made your store’s page. Also, you can even create a contest for your store. Have your customers take pictures of them using one of their products from your store and the most creative one wins a store discount. This is a great way to get new customers to your page.
Photo Comments –Don’t forget to comment on photos. Comment on your own pictures and provide a caption. Try and make them catchy and not too long, otherwise, you’ll lose consumer’s interest. You can even place links, which maybe a good place for back links.
Photo Stories – You must get a little creative with this one, however, your customers will absolutely love this and want to share it with their friends. When taking photos, think of a way that you can tell a story. Next, upload them in order and let the photo captions tell the story. Tell a story of a customer using a specific product or showcase what it can do. Customers will love seeing what you come up with next and want to pass it along to everyone they know.
Showcase Your Page –If you have a Facebook page, let everyone know it. Place your link on your homepage, business cards, promotional items, receipts and anything that has your business name on it. Since consumers are on Facebook at least once a day, if not more, they’ll be reminded to check out your page.
Incorporating creative marketing ideas on your Facebook page is a great way to get potential customer’s attention and keep your current customers wanting more. Marketing is a must on your social media page, especially when it comes to creative ones.
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