Focusing on giving what your customer wants isn’t always as effective as giving them what they need. These are two different things. How do you inform your customers what they actually need? For this week’s marketing tip, lets take a lesson from Seth Godin.
“Or you can dig in, take your time and invest in a process that helps people see what they truly need. When we change our culture in this direction, we’re doing work worth sharing.”
See more about this topic from Seth Godin.
How do you actually show your customers that they actually need a product in your store? The key is relationship marketing. Get to know your consumers. Learn how to market to them and this is how you’ll learn how to inform your customers exactly what they need.
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