When owning a store, you absolutely MUST stay on top of trends. Why would customers want to shop in your store if you’re not offering the latest products? More than likely they wouldn’t, they would find somewhere else to go who is offering just that. So, this week’s marketing tip offers tips on how you can stay up-to-date on all the latest trends that your customers will love.
Research: The main key in staying up-to-date on all the latest trends is researching. Researching is the key on staying on top of all the latest trends that customers are attracted to for the season. Check out blogs, like FGmarket, attend markets, check out magazines, internet research and ask your customers. All of these resources will provide you with all of the market trends that you are looking for.
Check Out The Competition: See what your competitors are offering to their customers. Are they drawn to their products, do they get excited about them and do they actually purchase them? Knowing what your competition is offering is a great way to find out about products that you may be missing out on. Once you see what sells well, consider offering it in your store.
Customer Input: Ask your customers if they’ve seen anything new that they would like you to check out. Have they seen a new trend other places or seen an ad on television? Ask them. You never know what your customers might have seen at other places. Plus, if you ask them what they would like to see; they’ll feel apart of your store. Customers are the ones who shop in your store, so they’ll know what they would like to purchase.
Product Trends: Your customers are extremely useful, however, they may not see what is offered at market shows. Therefore, they may be missing out on something truly unique. Attending these shows, discovering wholesale suppliers and reading the latest magazines will help you provide your customers with new product trends.
New Marketing Strategies: However, trends don’t just include products. They can also include new marketing trends. Trends are always changing, as well as how the world receives information. Therefore, you must know how your customers receive advertisements. For example, going mobile is a huge deal right now. Consumers are spending more and more time on their phones since smart phones are more popular. You must know how to reach your customers and how to get your store name out there. Print ads may not be cutting it anymore for your target market. You must know how to reach who you want to reach.
Product trends and marketing trends are always changing, therefore, you need to be up-to-date on all of these things. You want to improve your store and make the most of it, so stay on top of trends to keep your store on top!
Hope this was helpful! Until the next marketing tip, check out the latest news and wholesale suppliers at FGmarket.
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