How Promoting Family Fun Will Help Your Business
There is an emergence of renewed family time occurring across the nation. With this trend, also, comes the need to shower loved ones with gifts. Plush and novelty toys are wonderful gifts given through out the year and a potential for increasing your sales. As with any merchandise you sell, understanding and knowing your market is essential to success. In this FGmarket Newsletter, we will look at the different categories of plush and novelty toys as well as how you can capitalize on family friendly products with younger members and special occasion emphasis.
Plush toys fall in to several categories: play plush, collectible plush and complimentary plush gifts. Each category or style can appeal to wide consumers base and enhance other existing product lines. It is important to understand your market as well as the categories and how you can pump up sales for each of these types of plush types through out the year.
Play Plush refers to toys that children can play with, hold and carry around. These toys can be interactive like Fiesta Toy Company’s plush puppets with sound. In fact, interactive toys are great for young children. While, ever popular teddy bears are considered the staple of the play plush toy market, stuffed animals (puppies, furry little kittens, frogs, etc.) are great items for those looking for children’s toys.
Plush Collectibles refer to toys that are given or bought because they are a series in a collection or commemorate special memories, such as a graduation plush toy or a school mascot. Holiday collections are a another form of collectible. Easter plush toys and Christmas decorating plush toys are holiday collectibles that are very much in demand.
Plush Gifts refer to items that customers will want to give for special events, such as valentine plush toys, or birthday bears and even plush baby toys for welcoming baby home.
As you can see even though these plush toys fall into different categories, they all work together and can make great add on sales to your other product lines. A flower for Valentines day is great, but add a stuffed animal and it’s is extraordinary. Using wholesalers that carry a wide array of plush toys in all the categories can save you time. Plus, they already have a good idea of what items sell best.
Novelty Toys and Gifts – Making Family Time Entertaining
Novelty toys and gifts are diverse items. Puzzles, board games, as well as books, all of items that fall into the novelty toy and gift category. Patrons who buy these items do so for birthday’s, parties, as well as for family fun time.
Puzzles come in many styles and designs ranging from simple puzzle for toddlers to elaborate puzzle meant to be pieced together by friends and family’s as a project.FamilyLore Game, where players have to answer family questions, is a really great type of game for engaged couples, helping them learn about each others family in an entertaining way. Board games that ask fun facts about the great outdoors or science, are great for schools, families and even camps, on a rainy day. Board games offer variety and loads of family fun, as kids toys they can’t be beat. They make great gifts and have an impulse buy quality for a parent needing some family time.
Books and Educational Toys are great baby shower gifts, children’s gifts, and birthday gifts. Books are also good impulse buy items and educational toys appeal to parents and grandparents. You may have a customer pick up a flower arrangement or gift who may stop and browse through the books you sell. This often leads to an extra sale, as they can purchase a book that they can read to their niece when she visits. Children’s books aimed at toddlers and elementary school children are excellent additions to gift baskets and coordinate well with other gifts like plush toys. Hint: Always carry items that can play off one another in sales situations or create an impulse buying reaction.
A nice mixture of plush and novelties sparks fun and oohs and aahs. More importantly providing customers with family friendly items will boost your sales as well. Promoting and selling novelty and plush toys isn’t hard. Most likely you carry a few for Valentines day, so why not carry more for each holiday season, Christmas, Easter, and Halloween. Board games, teddy bears, puzzles, books all things that can be sold separately or bundled together in a gift basket can help you increase your holiday gift sales. Keeping these products all year long can also increase your everyday gift sales.