Your newsletter is your direct line to reaching customers, no matter where they are. While social media and advertising can reach customers efficiently in most cases, you have to rely on chance with these mediums. Emails are sent directly to your customers, whereas social media and advertising rely on placing your content somewhere that your customers might see it, but there’s no guarantee that they will see it.
Because of this, emailed newsletters are the best way to give your customers information that they’re interested in. But how do you make sure that your newsletters are doing their job, and leading customers to a purchase, or something else on your website? It’s easier to spruce up your newsletter than you might think.
Reuse Your Old Content
Do you have an old blog post that was popular at one time, but doesn’t get as much page traffic as it used to? Why not reuse that old blog post in a newsletter? There’s no rule that says you can reuse your popular content and introduce it to new customers. You might need to revamp the post and update it with new, more relevant content, but it can still be the same post.
Throw in one of your old blog posts into your next newsletter, and direct customers toward that page on your website to give it a boost once again!
Feature Your Customers
Do you have a loyal customer that you’d like to show off or someone that has an interesting story to share? People love hearing stories from real customers, and a newsletter is a perfect place to show off those awesome people!
If you’re looking to feature one of your customers in a newsletter, one of the best ways to do it is to include a picture of the customer and a short teaser paragraph of what they do. Then, link to a full blog post about that customer. That way, you’re bringing more traffic to your website, which gives you a better chance of attracting more people to buy from your website.
Write Interesting Subject Lines
Your subject line is equally, if not more important than your actual newsletter content. Why? Because it’s the first thing people will see when they get your newsletter in their inbox. Without a compelling and attention-grabbing subject line, customers have no reason to open your email. They’ll see it, and either delete your email immediately or mark it as spam.
To write an interesting subject line, think about what’s going to make your customers want to open your email. It could be an interesting blog post subject, or it could be something that uses words like “Exclusive.” Conveying to your customers that they’re getting something that no one else is getting is a great way to get them to open your newsletter.
Your newsletter is a fantastic tool for reaching new and existing customers and funneling them toward your website. Make your newsletters interesting, and see what kind of change it makes for your business.