Have you ever used a personalized subject line in one of your many emails that you’ve sent out to customers?
You know, something like “You’ll love this deal, Stacy” or “We haven’t heard from you in awhile, Tim.”
Personalized subject lines have proved themselves to be great ways at getting customers to open your emails. And in a world where people get bombarded with hundreds of sales emails a day, open rates are more important than ever.
According to a study conducted by Yes Lifecycle Marketing, personalizing email subject lines increases open rates by 50% and can also lead to a 58% higher click-to-open rate. This was from an analysis of more than 7 billion emails sent in Q2 of 2017.
The study also found that non-personalized subject lines had an open rate of 14.1%, whereas personalized subject lines had a 21.2% open rate.
Another study, by Experian Marketing Services, showed an increase in open rates of almost 42% in some areas!
So, why is there such a noticeable increase when using personalized subject lines compared to non-personalized subject lines?
To put it simply, customers expect you to be more than just a place where they buy things from; they want to feel like they have a personal relationship with you.
Marketers and businesses can’t think of personalized email subject lines as something that only the “fun” companies do for their customers; all customers expect that level of personalization with every company they buy from.
Lots of email providers have simple ways to add first and last name personalizations to your email subject lines, such as MailChimp, Constant Contact, etc. All you need to know is a little bit of coding, but your email provider should be able to help you out if you need a tutorial.
Personalized email subject lines are no longer a novelty thing that only certain companies do. Implement this marketing technique into your emails, and see the difference it can make in your open rates and more!