Snapchat is quickly becoming one of the most popular and widely used social media apps around. But, chances are, you have no idea what it is or how it works. All you know is that it’s causing your kids to make funny, ridiculous faces constantly while staring at their smartphones. Did you know, however, that many businesses are now embracing the novelty of Snapchat to engage customers and grow their brands?
Here are five ways that your company can use Snapchat to engage your customers!
Give A Behind The Scenes Look
Ever wanted to get a look behind the scenes of your favorite business and see just how they operate on a day-to-day basis? Well, so do your customers! With Snapchat, you can snap quick pictures, or video, and send it out to all of your followers. Whether you’re showing off a company party or just a normal day of operations, people love to feel connected to your business!
Do Specials and Promotions
Just like with other social media platforms and email, Snapchat makes it really easy to give out special promotions and perks. Got a 20 percent off discount code for a product that you’re sending out to customers in an email? Why not send out the promo code in a snap to your followers as well! This gives a sense of exclusivity to your customers and makes them feel like they’re getting something really special from you.
Get Influencers To Rep You
A lot of businesses will let their brand advocates take over their Snapchat for a while in order to show customers real people that support their brand. It’s also a good way to get another perspective on your business out there to people. Of course, you still have to make sure the person who gains access to your account can be trusted, and won’t put the integrity of the company in jeopardy.
Do Live Broadcasts
“Snaps” from Snapchat can be used in both photo and video form. With that in mind, you can strategize how best to send out live content to your followers. Do you send short video clips to them, or do you send “snaps” in the traditional picture format? Either way, Snapchat is a great way to give followers live, visual updates of what you’re doing in the moment. You can also add these pics and video to Snapchat Stories, which are a string of “snaps” that last for 24 hours and then disappear, rather than immediately disappearing.
Show Off Exclusive Content Here First
Got a new product that you want to show off, but feel like people won’t see it quick enough through an email or Tweet? Send them a “snap” of the product! This is considered exclusive content to the customer, and, again, will make them feel like they’re receiving something special from you. Exclusive content is always appreciated by the customer and lets them know you care about the business they give you!
Don’t be afraid to use Snapchat! It’s a wonderful new social media platform that businesses all over the world, small and large, are utilizing in their social media marketing strategies!