There is a definite trend taking shape among customers looking to improve the quality of the planet and of their lives. This is the perfect opportunity to tap into the increased flow of traffic to stores with eco-friendly products.
Environmentally friendly products are taking the stage in many areas. A wide variety of products are going green such as eco friendly garden and patio decor, eco friendly novelties, recycled cards and stationery, and even eco friendly baby products.
Regardless of your product offerings, there is an eco-friendly product option for your store. Even the simple addition of a few of these go-green products is enough to draw passionate customers to your store. This particular segment of customer, the go green activist, has a deep appreciation of nature, conservation, and preservation. The environmentally friendly enthusiast is excited about the cause of protecting the planet. Because of these strong feelings, these customers are drawn to particular stores, places, and products that share this mixed sense of pride and duty.
So here’s how this all comes together. The customer who chooses to go green is an informed buyer. Customers seeking environmentally friendly products are initiators; always seeking new and quality products apropos to the cause.
Environmentally conscious buyers are also very loyal and willing to sacrifice some of the things (price, quantity) that most other shoppers gravitate toward in order to have the products that in no way compromise their cause. Such advanced and loyal shoppers are a great asset to any customer base because these are the return visitors willing to do what it takes to acquire worthwhile products.
Another great quality of environmentally conscious consumers is that these buyers are also socially conscious. A company with a clear, conscious social direction and commitment to helping others is a company behind which eco-friendly buyers can rally. Knowing that the money is being spent in a store with similar ideals is very important.
One such business with an environmentally and socially conscious mark is Landscapes Within, a manufacturer of fine art photographs, posters, and floral greeting cards. Landscapes Within not only prints their cards on glossy high quality recycled paper but also donates a portion of the proceeds from each card to Alzheimer’s disease research.
Don’t forget the blogging generation. The environmentally conscious buyer is a savvy shopper, as much of an Internet guru as the rest of Generations Y and Z, and knows the force behind a powerful blog.
Don’t miss the opportunity to welcome these great people to your store! Even an eco friendly alternative to your store’s most popular products is enough to show that these customers are important to your store. Switching to recycled shopping bags is also a great start. Whatever your choice, give these gifted shoppers a place and watch your impact grow.