What’s the most important thing in your store? Yes, customers are the main cause in keeping your store going. Yes, there are other elements to your store that makes it run, but customers are the ones who walk into your store and buy your items or services. Therefore, you need to focus on your customer relationships. This week’s marketing tip will focus on strengthening your customer relationships.
So, you’ve already developed customer relationships. Now, how do you maintain them and strengthen them from what they are now? We have a few tips that are easy to do, yet will still strengthen your relationships.
Greeting Cards – Something simple can go a long way. Keep track of your customer’s birthdays and send them a card along with holiday cards. By sending them one, they’ll feel special and thought of by your store.
Communication – Make sure you’re available for your customers. How many times have you wanted to get in contact with a business and couldn’t? It is frustrating when you want a simple question answered or something major happened and you need their attention. Therefore, remember be available.
Customer Loyalty –Keep track of your customer’s loyalty. Are they a suspect, prospect, first time buyer, repeat buyer, client or advocate? If you keep track of this, you know how to offer customer service and move them up the customer loyalty stages.
Customer Service – Always, always, always focus on your customer service efforts. Customer service is the key to bring customers back to your store. No one likes to walk into a store and get a lack of service and be treated rudely. Everyone enjoys a friendly, happy and informative customer service.
Focus –Always stay focused on your customers and what they need. Stay focused on your customers, keep your marketing plan up-to-date and always ask for their opinions.
Always remember that it’s about the customers. You want to satisfy them and they are what helps keep your business going. Therefore, always focus on strengthening your customer relationships.
Was this helpful? Read the previous tip of the week!