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Marketing Tip of the Week – Local Marketing

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There are various marketing tactics you stick with for your business. However, do you focus on local marketing enough within your strategy? It’s so important to get the word out to your target market that surrounds you. FGmarket’s weekly marketing tip is going to focus on local marketing and how you can better implement it within your business.

Marketing TipFirst things first, how do consumers search for your business? How do they even find you? The days of searching through the phone books are somewhat passed, and people now search for services online. Google is definitely the place to be found. So, have you claimed your Google Places yet? It’s important you make sure your information is accurate so potential clients can find you properly. People do all their research online, so it’s important your business information is correct.

Next. spread the word on other local directories. Yahoo and Bing have their own platforms as well. You can also go on Yellowpages, InsiderPages or Local.com. These websites truly have many visitors each month, so they are all good places to be found.

Also, featuring reviews on these websites doesn’t hurt either. Ask your loyal customers to place reviews on local directories. You can also advertise it on your business cards or social media pages. Don’t forget, if you receive any bad reviews, it’s always nice to respond. This shows potential consumers you’re professional and only want [Read more…]

Your Social Checklist

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By now, you should have social media implemented into your business. It’s an important and effective marketing tool that can keep your customers updated year round. Through social media, there is certain etiquette, as well as things you must do in order for your customers to “like” or follow you. FGmarket has a social checklist that will help make sure you have everything in order so your customers will enjoy visiting your social pages.

Facebook

  • marketing tipCover Photo – Get creative with your cover image. That’s one of the first things they’ll see when they visit your page. Make it eye-popping and intriguing so they scroll down the page to find out more.
  • Tab Images – These are below the cover photo and serve as navigation for your customers. Make sure the photo is intriguing and even customized for them to understand what they are clicking.
  • About – This is where you will tell customers about your business or services.

Google

  • Business Listing – What does it look like when you Google your business?
  • Google + – Claim your business page on Google +.

Pinterest 

  • Set Up Verified Account – It’s pretty simple to set up a Pinterest account. Make sure your image is your business logo, place a short description about your company, and place your url in the area provided.
  • Create Boards – This is where you will house your pins and there are themes to each boards. For example, maybe you’re a florist, you can create a board that is all about wedding arrangements and this is where you will house those pictures. Make sure the titles are catchy, use keywords, and the appropriate hashtags.
  • Pins – Be sure to pin items from your website or create pins to be pinned. Use products in your store that links them back to you.
  • [Read more…]

The Latest in Social Media

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Technology is a huge part of our world today. It’s a part of everyone’s daily lives and especially a part of your business routine. Are you up on the latest technology trends, like social media? Also, are you using it efficiently? FGmarket has a few tips on how you can use social media efficiently for your business.

marketing tipGet Social – Socializing with your customers is a must. Facebook is out there and used by everyone. Doesn’t this sound like a website you want to be a part of to reach new customers and build great relationships with your current ones? Utilize keywords and describe photos properly through Facebook and Pinterest. Connect with your customers and let them know what’s going on in your store.

Growing Numbers – Yes, you want to have as many followers or likes that you can get. However, that can only go so far. If you’re not interacting with them, what good are the numbers? Creative keywords, proper links, and correct setup all help intrigue your customers. It’s not just about promoting you have a social media site, it’s about how you interact with them. How will you get these likes or followers into your store? This will help increase [Read more…]

Marketing Tip of the Week – Resolutions for the New Year

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Yes, it’s a brand new year. So what? However, it’s extremely important that you figure out ways you can better your business. Did you make resolutions for your business? This week’s marketing tip offers a few resolutions that could help better your company.

marketing tipUpdate Your Look – Everyone needs to freshen things up every once in awhile. Keep up with the times. Also, research marketing tactics done by your competitors and how you’re target market is reacting to it. It’s always important that you catch consumers’ eyes so that your business doesn’t go unnoticed. Everyone’s style changes and people like new things. This goes for marketing and advertising. So, always stay on top of the latest trends.

Get Active with Social Media – You may not be a fan of social media, however, this may be the key way to reach out to customers and build relationships. Set some time aside each day to be active on social media. Reach out to customers, posts some photos of new products in your store, and respond to customers.

Reach Out to Customers You’ve Lost – Have you lost customers over the past couple of years? Why is that? Sit down and come up with reasons behind it and how you [Read more…]

Marketing Tip of the Week – Preparing for the New Year

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It’s a new year and now is the time to start prepping for it, especially if you haven’t already. What products do you plan to feature and what is your new marketing plan? These are all things you need to think about, on top of a million other things. This week’s marketing tip will focus on a few tips that will help you prepare for a brand new year.

Online Marketing

  • marketing tipGet active on social media – This isn’t difficult to do. It’s pretty simple and you can easily gain exposure.
  • Start blogging – Blogging is a great way to get your company name out there and to gain new customers. People can learn more about you and actually develop a relationship with you. It doesn’t have to be just about your business, make it interesting by adding a few tips and ideas on how to use you products or industry related news.

Offline Marketing

  • Of course, customers don’t necessarily trust you 100% when you rave about how amazing a product is, since you’re the one selling it and making a profit. However, they do believe other customers. Get your loyal customers to give you a great testimonial on your service, products, or store in general.
  • Speak publicly – This is a great way to get your name out there. It doesn’t cost, puts you as an expert in your field, and promotes your business.
  • Refresh marketing tactics – Consider changing your signage, brochures, posters, business cards, and logos. Rebrand your store. If you find you haven’t updated your look in awhile and you’re not attracting customers, maybe refresh your look
  • Look for opportunity – Find new ways to branch out. Are you reaching your potential customers? Find new ways to reach these customers.

[Read more…]

Marketing Tip of the Week – Customer Loyalty

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Your customers are want makes your store run. They’re the ones who keep you in business. Of course, your seamless business efforts make sure your customers actually keep coming in your store. So, it’s a combined effort. Customer loyalty is key. This week’s marketing tip will focus on a few tips and advice on how to gain great loyalty from your customers.

Enhance Your Customer’s Experience

marketing tipMake sure you offer the best customer service that you can give them. It’s all about making them happy and to get them to enjoy their experience. How can you do that? Here are a few tips:

  • Fix items that aren’t efficient or broken in your store.
  • Make deliveries, exchanges, and returns as smooth as possible.
  • Resolve any issues. Put a smile on your face and make sure your customers are 110% satisfied with how you resolved their issue.
  • Fulfill all their requests. No matter what your customers ask, make sure you can complete their requests.
  • Be knowledgeable. Understand your store through and through.

Unforgettable Customer Service

Not only do you must have exquisite customer service, so do your employees. Make sure you train them thoroughly. Customer service is one of the main components in gaining customer loyalty. Train them efficiently within how you would handle certain problems, how they talk to customers, understand products & services, and always have a smile on their face.

Stay in Contact

Make sure you stay in contact with your customers. There are many ways to stay in contact with your customers. Send out items through the mail, email newsletters, pick up the phone, or connect with them through social media. Keep them up-to-date on all your latest products and store promotions going on. They’ll enjoy being in the [Read more…]

Marketing Tip of the Week – Telling Your Story

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Having good content for your website is a must. It draws customers in and you capture their attention. You may want to convey the bigger story of your business and the community you serve. Tell the story of your company and the people you work with on a daily basis to capture attention. Consumers will love hearing about your story. However, do you have excuses as to why you won’t tell your story? FGmarket’s marketing tip of the week focuses on avoiding the excuses and telling a story.

marketing tipExcuse: My business is too small – No business is too small to generate content. Your business maybe small, but it might sell some truly amazing products with exquisite customer service. Everyone should know about your store. There are many small stores out there that only have a few employees but are very well-known.

Excuse: I’m too busy – If you’re too busy, than maybe you don’t want as many customers as you could have. It seriously only takes a 30 minutes out of your day or maybe an hour to blog, tweet, be active in other social media, and even Pinterest. What’s more important than finding new customers? Having good content helps you gain more customers, build trust, and develop relationships.

Excuse: There’s nothing exciting about my business – Your story isn’t boring to everyone. Someone out there shares your passion, and your customers definitely do. If the story truly is somewhat uninteresting, get creative with it and try to focus on an interesting part of the story, There are many ways that you can market something that is uninteresting to interesting.

Excuse: I can’t write well – Creating good content isn’t all about writing. You can do this in other forms as well by using pictures. Use Pinterest and Instagram to your advantage. Tell your story through pictures or even through video.

Excuse: No one reads or sees it – There’s your problem. If you think no one reads it, you’re not in the right frame of mind. Who are you writing for? You’re writing for the [Read more…]

Marketing Tip of the Week – Etiquette Rules of Social Media

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Within managing any business or living your everyday life, there are etiquette rules to follow. How you talk to your customers, handle business, manage your employees, and even communicate through social media all have etiquette rules to follow. This week’s marketing tip will focus on the rules of social media.

  1. Complete your online profile – With all social media, you have a section for your profile. Make sure you fill it out. Customers can get to your social media page and not really know if it is you or not, especially since some businesses share similar names. Use your business name, photo of business, and description of your store.
  2. Find a user name that represents your company – Don’t pick a random user name because you think it is fun. Pick one that is relative to your company. Whenever consumers go to find you through social media, make it easy for them.
  3. Be of value – Of course, talk about your company. However, also be of value to your customers. Post helpful tips or news articles that are related to your business. Everyone once in a while it’s nice to post something other than news about your business.
  4. Don’t pester – Don’t just ask random customers or people you see on the street to like your page or follow you on Twitter. You will come off as being a pesky sales person and you don’t want that. They need a reason to follow you. Whether you offer great tips, keep them updated on the latest trends, promote sales, or telling them about new products, they need a reason to even like or follow you.
  5. Don’t send requests for games or apps – This is a quick way to get rid of some followers or likes. No one wants to have their News Feed or Twitter bombarded with requests to play a game or download an app. If you like doing that stuff, make sure it’s on your personal account.
  6. Check grammar and spelling –Please avoid this. Even thought it maybe a simple mistake and mistakes happen, some customers will look down on that. Just take a moment to check what you’re saying and if it makes sense.

I [Read more…]

Marketing Tip of the Week – The Power of Pinterest

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There are many forms of social media. Connect with your customers through these platforms. You get to know them and find out what they like. This helps you grow your business as well as let your customers gain a better experience when they shop with you. Do you have a Facebook page, Twitter account or Pinterest account? How do you use those to help grow you business? FGmarket’s marketing tip will focus on the power of Pinterest.

  1. Open a Pinterest account – First things first, open a Pinterest account. Brand it with your company logo and connect it to your Facebook and Twitter account if you’d like.
  2. Your domains should match – Make sure your domains match. Facebook, Twitter and Pinterest should all have the same user names.
  3. Organize your boards – With Pinterest, you have various boards. Make sure you organize your boards that fits your business. If you sell home decor, maybe create boards for the living room, bedroom or kitchen. A florist should create boards that display wedding flowers, event flowers or floral arrangements. Also, consider leaving the price off the first few pins you do just to get people pinning your stuff. Once you gain an audience, start posting the price.
  4. Include the Pinterest button – Don’t forget to include the Pinterest button on your website. Also, include your Pinterest user name on your business cards or promotional products. This lets people know that you have a Pinterest account and they will know to follow you.
  5. Ask to be repinned – If you have a great relationship with some of your customers, ask them to repin some of your pins to get started. This will help you gain exposure and new followers.
  6. What do your followers like best – You will pin various products and photos. Once you do that, people will start repinning your items if they like it. If you notice they repin more of certain items, start pinning more of that. Also, notice when your customers are on. Are they on Pinterest more during the weekends or weeknight? Find this out and try to pin during those times.
  7. Give them a description – With each pin, you will give each photo a description. Make sure it’s catchy, cute and has keywords. When people search, and you have the right keywords in yours, your photo will pop up and direct them back to you.
  8. Gift registration or contests – Pinterest is becoming a great place to house gift registrations. Your customers can get on your website, pin what they like with a hashtag on the photo caption, like your company name and your contest and gift registration is all set. Whoever gets the most items repinned or what not will when one item off their board. It’s an easy contest and will definitely get you more followers.
  9. Take great photos – People are attracted to great photos. Yes, you can use the photos from the manufacturing websites, however, it’s not personal. So, consider teaming up with a photographer. Your products get promoted and you can even include the photographer’s name so they get promoted as well.
  10. Monitor it just like everything else – People can leave comments on your pins. Make sure to watch your Pinterest boards so you can converse with your [Read more…]

Marketing Tip of the Week – Building Relationships

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Social media is an important strategy of any business. It’s probably part of yours as well and you should use it to it’s fullest advantage. There are so many uses for it. You stay connected with your customers, gain new ones and most importantly, you are able to build relationships with your customers. FGmarket has a few tips on how to build relationships with your customers through social media.

Build trust – The best way to build relationships is to gain their trust. There are so many scams online now, that some people can be a little hesitant. How can you build trust with them? Be personable with your customers. Think about how to build relationships with your customers. What do you like from other store owners that you have a relationship with? Think about ways you can build trust with your customers. Offer them great products, 90 day returns or just always show them that you have their best interest in mind. Having trust is key.

Set goals – Of course, your goal is to build relationships. However, set goals for yourself within this. It can be by the end of the month you want to know that you’ve gained the trust of 5 customers. You may also just want to gain exposure for your store. Goals are always a must. It gives you something to work towards.

Reach for your goals – Once you have your goals in place. Start creating a plan on how you will reach them. What social media platform will you use and what kind of statuses will your construct in order to gain interest? There are many things you must think about in reaching your goals. However, the most important question is how [Read more…]