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FGM’s Weekly Pick — Napa Cakes Panforte

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Panforte isn’t a new creation; it has actually been around for thousands of years, and originated in Italy’s Tuscany Region.

History speculates that Roman soldiers used panforte, which is a densely packed and nutritious energy bar-like creation, to give them fuel during long marches, and as a food source that helped them survive sieges.

Napa Cakes Panforte uses a similar recipe to the one that the Romans used, but owner Marjorie Caldwell changes up the recipe and improves on it by adding healthy ingredients, such as premium dried fruits and nuts from the beautiful state of California.

Napa Cakes’ Panfortes are gluten-free, no dairy, and no eggs, and are made with delicious ingredients such as almonds, hazelnuts, dried raisins, B&R Farms Blenheim apricots, tart cranberries, honey, cocoa, spices and many more healthy ingredients.

If you’re looking for a products that’s both delicious and nutritious, Napa Cakes Panforte has what your customers are looking for and more!

FGmarket’s Weekly Pick — Palazzo Reale Home Furnishings

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Customers who are looking for unique pieces of home furnishings and pottery made by artisan crafters need to look no further than the wonderful products sold by Palazzo Reale Home Furnishings to find exactly what they need.

Palazzo Reale is a San Marcos, Texas company that sells furniture, accessories, and more from all over the world: from Fiji and Indonesia to Mexico and Houston, Texas.

Are you seeking beautiful pottery collections that come in a variety of styles, colors, and sizes? Then you simply have to check out their clay pottery from Mexico.

What about furniture that makes a statement in any household living room setup? Check out their furniture collection, featuring pieces from Pacific Green Furniture, Noah’s Manufacturing, and more.

Palazzo Reale Home Furnishings is an expert curator of fine products from around the world. Buy from them now, and give your customers a better choice for their home or office.

Facebook Insights Shows You When Your Customers Are Online

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Knowing when to post on Facebook can be a hard decision to nail down.

Thankfully, Facebook Insights is here to help. The Insights of your Facebook Page are easy to access, as long as you have an active Facebook Page for your business, and have been posting on it consistently.

Your Insights can tell you a lot about your posts, from which ones get the most engagement, to what your demographics for your followers are, and how that can help you market your business on social media.

Facebook Insights also makes it a lot easier for you to know when your customers are online, and when will be the most likely time for them to see your post organically in their timeline.

Knowing when your customers are most active on Facebook can help you to grow your post reach numbers and, subsequently, your engagement numbers.

So, where do you go to access your Page’s Insights? It’s pretty simple, actually. All you need to do is go to your Facebook Page and then click on the tab at the top of your page that says Insights.

When you get to your Insights page, you’ll see lots of data about your Page that Facebook has compiled for you, including Page Views, Reach, Page Engagements, and more.

To the left of the screen, you’ll see a row of options for different segments of Page data that you can view. You’ll want to click on the option that says Posts to view the date for all the posts you’ve published.

Data on when your fans are online is one of the first things you will see on this page and the main focus that we want to talk about today.

The data that is shown to you on this page is from a 1-week period of time, so you’ll see that it has the data divided up by each day of the week, Sunday through Saturday.

If you hover your mouse over each day, you will see the data line on the graph below move to show you the number of people who were on Facebook at different times during the day.

If you don’t hover your mouse over the days, and just look at the Times graph by itself, it shows you a weekly average of the times that your followers are online. And if you hover your mouse along the graph, you can see an average of how many people were online at any given time during the day.

Data like this can help you determine what times of the day you should be posting your content so that the maximum amount of people can view it. If you’re like most small businesses, a.k.a. ones that don’t have the time or resources to have more than one post a day on your Facebook Page, then you have to make sure you’re posting at the optimal time.

Facebook Insights gives you a lot of easy-to-analyze data that can help you learn about your followers and when they’re online. Make sure you’re utilizing all the free tool that Facebook gives your Page so that you can make the best of it and keep your customers engaged.

FGM September 2017: Carogi Bags, Puzzle Games, and Personalized Subject Lines

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Express Your Love Of The Outdoors With Gifts From Mountain Graphics

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Mountain Graphics is a fantastic company that sells products to customers who love to enjoy the fresh air and beauty of the great outdoors.

They sell an awesome assortment of camping and outdoorsy-style apparel, plus, a great selection of camping, hiking, cycling, and running gear. Anything you need for fun weekend, whether in the mountains, on the river, or at the lake, Mountain Graphics has the gear you need to make a statement.

Mountain Graphics began as a family owned and operated company in 1986. Their products are perfect for campsite and National Park gift shops, resorts, outdoor apparel stores, locally-owned camping supply stores, and more!

They have tons of great designs that can be printed on any product that you can think of, from t-shirts and performance wear to stickers, magnets, and water bottles.

Do you have your own design that you’d like printed on a sticker or magnet? No problem! Mountain Graphics makes it simple to customize your order with your company or organization’s name, location, and more.

Their sticker and magnet wholesale selection features lots of beautifully illustrated designs and scenery, for a range of outdoor interests.

Need vinyl stickers to support a kayaking interest? Maybe you have customers who like to go on weekend trips to the mountains to go hiking. What about National Parks who need some expertly designed stickers with vibrant colors and illustrations? Mountain Graphics has all of this and more.

Their magnet selection is something to behold, as well. Made from Red Alder wood in the USA, these laser engraved wooden magnets feature stunning etching and designs.

These magnets are a great way for people to remember a fun trip, family vacation, or weekend getaway. They are the perfect addition to any souvenir magnet collection, as well!

If you have customers who are looking for a new ornament for their Christmas tree, then Mountain Graphics has you covered there as well. Their laser engraved Red Alder wood products can also be purchased in 3″ diameter ornament form.

You can also buy a customized ornament or wooden magnet from Mountain Graphics if you have a need for a design that they don’t currently offer.

Mountain Graphics is the best place in the US to find the outdoor products and gear that your active customers need.

Shop their wholesale selection today, and give your customers access to the awesome USA-made products that they provide!

FGmarket’s Weekly Pick — The Northstar Puzzle

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The Northstar Puzzle is more than just a toy; it’s a hands-on product that stimulates the imagination of children and adults alike and helps to build important problem-solving techniques.

Every Northstar Puzzle is constructed with care and is intended to be a low-cost, 3D, alternative learning tool.

There are three colors to choose from — red, yellow, and purple — and these toys can be combined with one another to create different shapes and brand new ways to play!

The Northstar Puzzle has also been found to be especially popular and helpful to the homeschooling industry, as they can provide endless ways for homeschooled students to practice cognitive puzzle solving skills.

Want to know how the Northstar Puzzle works? Here’s an explanation from their website: “Manual dexterity and hand-eye coordination are required to hold three pieces, at the juncture, in which all cross. Depending on the shape chosen, the player then weaves the remaining pieces across and behind the pieces being held, this creates pressure to hold the shape in a stand-alone configuration.”

The Northstar Puzzle is a fantastic learning tool for anyone 6 years old and older. Try this great product today and see how it can mesmerize your puzzle-solving customers!

Personalize Your Subject Lines To Increase Email Open Rates

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Have you ever used a personalized subject line in one of your many emails that you’ve sent out to customers?

You know, something like “You’ll love this deal, Stacy” or “We haven’t heard from you in awhile, Tim.”

Personalized subject lines have proved themselves to be great ways at getting customers to open your emails. And in a world where people get bombarded with hundreds of sales emails a day, open rates are more important than ever.

According to a study conducted by Yes Lifecycle Marketing, personalizing email subject lines increases open rates by 50% and can also lead to a 58% higher click-to-open rate. This was from an analysis of more than 7 billion emails sent in Q2 of 2017.

The study also found that non-personalized subject lines had an open rate of 14.1%, whereas personalized subject lines had a 21.2% open rate.

Another study, by Experian Marketing Services, showed an increase in open rates of almost 42% in some areas!

So, why is there such a noticeable increase when using personalized subject lines compared to non-personalized subject lines?

To put it simply, customers expect you to be more than just a place where they buy things from; they want to feel like they have a personal relationship with you.

Marketers and businesses can’t think of personalized email subject lines as something that only the “fun” companies do for their customers; all customers expect that level of personalization with every company they buy from.

Lots of email providers have simple ways to add first and last name personalizations to your email subject lines, such as MailChimp, Constant Contact, etc. All you need to know is a little bit of coding, but your email provider should be able to help you out if you need a tutorial.

Personalized email subject lines are no longer a novelty thing that only certain companies do. Implement this marketing technique into your emails, and see the difference it can make in your open rates and more!

Selina Naturally® Brings The Natural Flavor Of Sea Salt To Dinner Tables Everywhere

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Since 1976, the brilliant people at Selina Naturally have been bringing the flavorful, unrefined natural taste of authentic hand-harvested sea salt to the United States, and even beyond!

Their Celtic Sea Salt products are recommended by everyone from nutritionists and health enthusiasts, to top chefs from around the world. That’s because Celtic Sea Salt delivers a unique flavor that is absent from your typical variety of iodized table salt.

The company is owned and managed by Selina Delangre, along with other members of the Delangre family. Selina Naturally is dedicated to supporting several different salt harvesting communities around the world. These locations are carefully selected by Selina and her team and yield only the highest quality natural sea salts that the planet can offer.

They are also dedicated to supporting sustainable farming practices and the use of renewable resources; during the salt harvesting process, only pristine seawater, natural sunlight, and the ocean breeze are used to evaporate the water and leave behind the mineral-rich salt.

As an added and very important bonus, all of the pure sea salt products made by Celtic Sea Salt are certified Kosher by the Atlanta Kashruth Commission.

Their Celtic Sea Salt can be purchased in a variety of size options and flavors.

Their original Light Grey Celtic is one of their most popular products and is a mineral-rich, whole crystal, moist salt. It is both unrefined and hand harvested, ensuring that you’re getting only the best, most flavorful sea salt when you use this product. It’s the perfect salt to use in any culinary masterpiece, as it adds a unique flavor to foods that can’t be found in iodized salt.

The Light Grey Celtic comes in a variety of sizes, for any need: you can purchase 1/4 lb, 1/2 lb, 1 lb, 5 lb, 22 lb, and even a 55 lb bag of sea salt!

They are also available in handy shakers or grinders if you’re a customer who is just looking for a way to easily add some flavor to your meals.

The Celtic Sea Salt brand Flower of the Ocean product is an amazing natural phenomenon that adds an even more unique flavor to meals. This type of salt is made in the salt flats of pristine coastal regions, but only if the weather conditions are just right. These small, delicate salt crystals are naturally white with a small hint of pink tint.

Flower of the Ocean has a flavor that is all its own; an elegant, complex, delicate flavor that has just a hint of sweetness. It is what’s known as a “finishing” salt, one that you use right before serving a dish, but it also blends well with many foods in the cooking process. If you’re feeling like a drink after a long day of work, it also works great as a margarita salt.

Celtic Sea Salt also has a number of new products that they are are proud to show off.

One of their newest products is their Gourmet Seaweed Seasoning. You might be thinking, “Seaweed seasoning? How will that blend with my normal cooking practices?” The answer is: Very easily.

Gourmet Seaweed Seasoning is very high in iodine and has a unique, savory flavor that’s great for many dishes. It’s made with Fine Ground Celtic Sea Salt, four types of organic and wildcrafted sea vegetables, Red Shiso, garlic, onion, and lemon to great an awesome flavor that subtly brings out the umami, the fifth flavor, in any kitchen concoction.

Finally, if you have customers who are looking for a healthy way to replenish lost electrolytes after an intense workout, Selina Naturally has a new product that’s sure to pique their interest.

The Aquon Matrix line of products are the first hexagonally structured seawater. It is a water additive that helps to bring out your body’s ions, which are “necessary for a proper nutrition and cellular communication,” as Selina Naturally describes it on their website.

Each 0.33 fl oz stick of Aquon Matrix contains:

  • Calcium
  • Magnesium
  • Potassium
  • Sodium
  • Bicarbonates
  • Chloride
  • Sulfates

This product is great for athletes for replenishing electrolytes, as well as those who experience tiredness, fatigue, hypotension, chronic fatigue, weakness, stress, and depression.

Selina Naturally and their line of Celtic Sea Salt products can transform any bland dish into a culinary masterpiece! Try their products out today, and see why they are “The original and most trusted sea salt brand since 1976!”

FGmarket’s Weekly Pick — Baby Jack

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Sensory play is an important function of healthy child development. But oftentimes, the tags and ribbons found on blankets and other sensory toys can be harmful to developing infants, especially if their tiny fingers get caught in the loops of the ribbon.

That’s the main reason why Kelley Legler, creator and owner of Baby Jack & Company, decided to develop a safe alternative to the tag blankets that are found in most baby stores.

Kelley’s Baby Jack sensory toys and blankets are perfect for toddlers who like to chew and rub on the ribbons, and because they’re made with closed loops, there’s no safety risk involved with any of their products!

Each product sold by Baby Jack & Company is designed by Kelley, along with the help of her co-designers; her children, Jack and Bailey. No product goes to production without the approval of the company’s namesake, baby Jack.

And if you’re wondering why Baby Jack products are better than their competitors, here are a few key reasons:

  • Vibrant colors
  • Soft textures that are perfect for sensory development
  • Ribbons sewn shut for safety
  • High-quality products that are made to last

Don’t give your customers products that might be harmful to their children. Give them the option of buying Baby Jack & Company sensory toys, and see the difference in quality and safety!

Onboarding Emails And How They Can Help Retain Customers

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Have you ever sent an email to a new customer reminding them of the product or service they’ve purchased, and how they can get started using it?

What about an email that asks a new customer to check out your social media accounts or your blog?

These are examples of onboarding emails. Onboarding is the process of following up with a customer after they purchase something from you in order to give them an answer to their question, “what’s next?” It also helps get your customers familiarized with your products and services.

For example, if I’m a software company, and you’ve just purchased a new bookkeeping program from me, you’re probably going to either A) immediately start using the program as intended or B) forget about it for awhile, come back to it later when you’re not as busy, and struggle to know where to even begin using it. Most people are going to do scenario B in this illustration.

In scenario B, you have a prime opportunity to send an email to their inbox, reminding them to do something simple, such as activating their service, viewing the online Help Guide for the program, contacting you for questions, etc.

Onboarding through emails can accomplish a number of goals quickly and efficiently for your business. Instead of tying up phone lines, or having to take time to respond to emailed questions, you can simply setup an automated email that sends out to all your new customers whenever you are given their email address.

Want to promote your social media accounts or your blog? There’s an email for that! You can even send new customers an overview type email of your business and include all the places they can find you online (YouTube, Facebook, Instagram, Snapchat, etc.)

Are you a website design company that needs to get your customers to submit important information to you so you can finish building a website? Send an email that reminds your new customers to send these things to you.

Don’t be pushy about it, but let them know that this info is important to helping you finish their website in a timely fashion.

Are you a wholesale supplier working in a B2B relationship with another company? Do you send out invoices each month reminding buyers to submit their payments to you? You can use an onboarding email with a new customer to get them to easily setup an online account with you, to make their payment process easy and efficient.

For example, lots of companies now have an Auto Pay system to make paying for products and services easy and always on time. You can use an onboarding email to let new customers know that they can easily set up Auto Pay online by clicking on a link that you include in the email.

Onboarding emails help to show your customers that you’re invested in them and that they’re not just a way for you to make a profit. It’s a great way to retain customers and keep them from switching to a company that could be your competitor.

There’s no shortage of ways that you can use an onboarding email to streamline your work flow, and help your customers out in the process, as well!