Candy enthusiasts can sometimes get a little nuts about the delicious confections they enjoy. Luckily, the Dillon Candy Company caters to these characters with their own nuttiness.
The company was founded way back in 1918 by George Dillon. Dillon began making candy on his own in the back of the grocery store he worked at in Brunswick, Georgia. Pretty soon, he was making delicious handmade brittles and nut candies for people all over the U.S. to enjoy.
After Dillon died in 1983, his family took over the business, but stayed committed to honoring the traditional way of making the candies that their grandfather perfected more than 90 years ago.
With a variety of delicious candied nuts, such as pecan pralines and gourmet nut rolls, along with a great selection of candy brittles, the Dillon Candy Company provides treats for any sweet-toothed customer that walks through your shop’s doors!
There’s nothing customers like better than sinking their teeth into mouth-watering and delicious snacks. Gourmet sweets are a big seller among consumers, and the ingredients used to make them can either make or break the treats.
That’s why G&D Foods, LLC. has committed to making the most delectable treats with the best ingredients they can find. And their most famous product, ZuZu’s Praline Candy Mix, has made their treats a hot commodity among Cajun Country and beyond.
Started in 2009 by husband and wife duo Gwen and Dwight Gilliland, G&D is located in the heart of Cajun Country, New Iberia, Louisiana.
After 30 years of making cakes at Occasions Cakes, Gwen decided it was time to retire that part of her life and start a new journey. She brought many of the techniques and recipes from Occasions into G&D, and developed their one-of-a-kind praline mix.
What makes ZuZu’s Praline Mix different from its competitors is its ease of use. Traditionally, praline mix recipes are seen as unreliable, as most of them are vague in their instructions, or temperamental in the process of cooking them.
With ZuZu’s mix, customers don’t have to worry about their praline creations having disappointing results. The results always turn out perfect!
Not only is it the world’s first praline candy mix, it’s also very simple to use. So even the most inexperienced of cooks can create perfect praline candies!
G&D boasts that their products are the creamiest, smoothest, most buttery, delicious, high quality pralines you will ever eat. And the results speak for themselves!
And if you think the praline mix is limited to just making candy, think again! Their praline mix can also make delicious toppings for sticky buns, cake filling, teriyaki sauce, and even buffalo hot sauce! These recipes are available for free on their website.
If your customers have been looking for a delicious and easy praline mix, tell them to look no further. G&D Foods LLC has exactly what they’ve been looking for!
For something truly delicious for your customers, consider confectionary that doesn’t just taste good, but feels good to buy. Mouth Party is a business that creates delicious caramels and gives back a percentage of its net profit to cancer research.
With eight different flavor of caramels, customers will not only stop in their tracks on the way to the cash register to try one of these mouth-watering treats, they will also be happy to contribute to the fight against cancer. Check out Mouth Party as the next addition to your shop!
Customers don’t just like delicious confectionery that leans towards the gourmet side–they also want treats that are organic and healthy. Pascha Chocolate Co., for example, strive to please customers with tasty, yet all natural, chocolate delights.
USDA organic certified and vegan certified, these treats are guaranteed to be all natural, with the purest of ingredients, and different from any other chocolate bar out there. This dark chocolate comes in exotic flavors like lucuma and range with different amounts of cacao. Check out Pascha Cocolate Co. and introduce your customers to organic chocolate they can’t refuse.
When deciding on specialty treats to tempt your customers by the register, forego the mainstream confectionery and consider a gourmet delight. Chocolate Pizza Company puts a unique twist on delicious sweets that cause customers to stop in their shopping trek and do a double take.
From pretzel drumsticks to their popular chocolate pizza, these delightful treats are hard to deny as a last minute purchase. By the register or in the candy section, consider Chocolate Pizza Company whose goodies are as funny as they are delicious.
What’s the best way to your customers’ hearts? Of course, through their stomach. Serve up delicious, gourmet candies and food for your customers. They will definitely want to stock their kitchen shelves with these as well as give them as great gifts. However, do you offer salty or sweet? Why not serve both with Belmont Peanuts of Southampton Inc.?
Belmont Peanuts of Southampton Inc all started with an idea to promote a product that their family produces and has believed in for generations. Freshness, quality and customer service is their commitment everyday. They love what they do and believe in what they are promoting as well as enjoying so much to talk with their customers. Always focusing on the quality of their products so all of their customers enjoy everything they offer.
What do they offer? You’ll find Gourmet Virginia Peanuts, Gourmet Peanut Candies, cashews, pistachios, holiday assortments, ham, sweet potato biscuits, chutney and relish. Everyone enjoys a little snack throughout the day and peanuts are definitely the go to snack for many people. However, if your customers enjoy a little unique flavoring added to their peanuts, they can choose from BBQ, garlic, Chesapeake Bay Spice Blend and fire.
Find something sweet as well. Choose from peanut brittle, chocolate covered peanut brittle, butter toasted, chocolate covered peanuts and honey roasted peanuts. They offer great choices between sweet and salty.
Does your store sell gourmet food or candy? With 70 billion dollars in yearly sales, candies and gourmet foods are a lucrative product line that appeal to a wide customer base. If you are already selling them, great! If you don’t sell gourmet food and candy, you are missing out.
If you sell specialty foods and gourmet candies, but are looking to widen your customers base think about going corporate.
What does going corporate mean? It is about targeting corporations as a segment of your market place or customer base. In this marketing strategy, corporations are any business whether large, small or sole-proprietorship.
The object of marketing is to define who your customers are and to satisfy their needs with your products. Like any other customer, corporations have wants and needs.
They have the need to prove their appreciation to hardworking employees and valuable customers. Around the holidays, corporations often give gifts as a way to show their appreciation.
You want to capitalize on the corporate gift-giving purchases taking place each year. How and with what products can you achieve this goal? Candies and gourmet foods are a good way to break into the corporate gift-giving market. After all, specialty foods provide the perfect one-size-fits-all gift.
Making Corporate Sales Work For You
Begin with a marketing contact plan. Create a list of companies you plan to target with your marketing activities. Start with businesses you already have a relationship with, such as your local bank or insurance provider. To expand your list, contact your local Chamber of Commerce; they can give the address and contact name for every business and manufacturer in your area.
Once you have developed your marketing target list, you can go ahead with the development your marketing message for this niche.
Your marketing message for this target niche needs a unique approach. Take a look at your gourmet food and candy items. By themselves they are very appealing, but the corporate customer requires more.
Remember, as a reflection of their company the perceived value of the gift is important. However, the profitability of their company is a major concern for businesses. Therefore, price and perceived value are very important to the corporate client.
To capture this business, you’ll need cost-effective gifts with a dazzling presentation. It is essential that you offer three to five price options.
When developing corporate gift selections, choose standard mark-up items that you can apply a 5-15% discount for volume orders while still turning a profit.
Marketing Your Candy, Chocolates and Gourmet Foods
It is all about the presentation. Every retailer knows the importance of displaying products to attract customers. The only difference with corporate customers is where they see your products. Instead of coming to your place of business, you may need to go to theirs.
Creating go-the-go marketing pieces helps close the sale. Make up samples of the gift baskets, take photos, and print a flyer or brochure that includes a list of all the items, pricing and volume discounts. Having been a retail shop owner, I know creating sales brochures and directly marketing pieces are a bit intimidating especially when targeting specific places and people. But, these on-the-go samples and marketing pieces are a necessary tool for attracting corporate clients. Don’t forget to include your business card inside the basket; this way the receiver will know where to go for the yummy treats.
Making the right contact guarantees success. Companies you are familiar with are an easy way to get started. However, you can branch out to companies you are unfamiliar with as well. The following steps can help you approach new companies:
Find out who the contacts are for each company. Simply phone the company and asking who is in charge of gifts and promotions. If you can’t get the information, then mail out the brochures to the owner or manager of the business.
Phone the contact person and share with them what you can offer and that you’d love to met with them and give a sampling of the gourmet food and candies you handle.
It’s easy to trust in gourmet candies and confections when their monikers read “comfort candy with a gourmet flair™” and “the bark with a bite™”. More than just clever catchphrases, Sensational Sweets lives up to their reputation as a leading provider of delicious gourmet candies. And yet, it only gets better from there.
For starters, you’ll find a gourmet attitude at Sensational Sweets. Only the best products and flavors are used; only the best ideas are brought to life.
For yearning tongues with a sweet craving, Sensational Sweets provides a winning combination of gourmet quality products and delicious, unique flavors. Only the best will do and that’s all that Sensational Sweets knows how to deliver.
The unique types of candy found at Sensational Sweets are delectable, delicious and start cravings flaring like a runner needs water. Who wouldn’t want to try candy pretzel rods? Sweet and salty, wrapped in flair. Drizzled popcorn is another favorite from Sensational Sweets. Forget what you know about delicious gourmet popcorn and focus your taste buds on the most refined of them all. Drizzled popcorn will be the result of your cravings every single time.
The treats don’t stop here by any means. Pollylops® are Sensational Sweets most creative product yet. They are chocolate suckers hand painted with unique designs. They are edible art at its finest. When the holidays roll around and your customers are looking for a delicious gift, point them toward Pollylops and other candies from Sensational Sweets.