The mobile consumer market is building at a rapid pace. The number of people making purchases through their mobile phones has more than doubled in the last year alone! So if you aren’t fully optimized to take advantage of this new influx of customers, there’s no time like the present.
Web-Responsive Design
The first step in making sure your site is ready to receive mobile customers is web-responsive design. Web-responsive means that your site reacts or “responds” to the device your customer uses to view it. Therefore, if your customer is accessing your site on a PC it looks like it always does. But if they access it on a tablet or smartphone, it will resize itself appropriately. This may require stacking side-by-side columns into one row or moving your content into clickable headings that open the copy up at the press of a finger.
The most important thing for mobile is guaranteeing your site has large buttons and easy to use navigation. Customers can become easily frustrated if they are consistently hitting the wrong key due to your buttons being too small or too close together. And as you well know, frustrated customers won’t stay customers for long.