Beehive Alchemy features artisanal raw honey, beeswax candles and personal care products. What makes this company so unique? They have something for everyone. They also make REAL soap, which means it’s created with a mixture of oils and lye. From there, they vary the type of oils to achieve what your customers are looking for like extra lather, moisturizing soap and soap based on skin types. Your customers will find the right products for their own personal needs. Be sure to check out Beehive Alchemy to learn more about this great company and their wonderful products.
Archives for 2014
Give Your Customers Maximum Protection With Wave Shield
For years, scientists have debated the possibility of radiation from cell phones causing cancer in users. As their debate rages, many customers are quickly losing interest in maintaining a wait-and-see approach. They would rather be safe now than sorry later. And that means giving them the option to purchase something sure to protect them beyond any shadow of a doubt. They want Wave Shield!
Stick. Protect.
Cell phone radiation is an unmitigated reality. Across the globe there is growing belief that the danger from that radiation is very real, and in 2011 the World Health Organization formerly announced that radiation from cell phones could cause cancer. Even so, the issue continues to remain unaddressed by manufactures.
It’s time for an answer. Wave Shield is made from a patented material that doesn’t allow non ionizing radiation to pass through it, and it’s a simple addition to almost any mobile, cell or cordless phone. There’s even a version to protect the user from radiation put off by computer monitors.
Wave Shield blocks up to 99% of potentially harmful radiation, more than any other shield on the market, and use is a breeze. Your customer simply sticks it on the earpiece of their phone and they are fully protected!
Why It Works
Why protect the earpiece specifically? Because the ear is susceptible to the highest radiation absorption rate in the body at 94%. Most new information clearly points to the area inside the ear near the aural nerve or at the end of the ear canal as places where most new incidences of brain tumors are growing. This makes it essential for the ear canal to be protected as much as possible.
If your customers are impatient with the lack of a clear verdict on the harmfulness of cell phone radiation, give them the solution they’re looking for. Give them Wave Shield!
Keep Your Shelves Stocked With Confetti & Friends
Today’s teenage, early 20’s and pre-teen girls love their quirky accessories. Each is looking for a style that is very much them, but also fits their peer group. Sometimes that can be easier said than done. The secret is in finding a wholesaler who can provide you with the right gear.
If you’ve been looking for a wholesaler who carries a variety of both fun and quirky items for girls, you’ve been looking for Confetti & Friends!
Everything a Girl Could Love
This company carries so many different brands and styles that you’re sure to find something for everyone. With names like Girl Junk, Fuzzies, Candy Girlz, My Tattooz, Sockalicious and Bunk Junk, there’s no end to the fun on demand.
You’ll find accessories such as jewelry, hair bows, head wraps and gloves as well as bigger items like cozy pants and duffel bags.
And these aren’t made in the muted styles worn by mom and grandma. Oh, no. Each of these pieces is zany, exciting, fun and perfect for girls!
Stationery, Blankets and More
But it’s not just clothing and hair accessories you’ll find Confetti & Friends. They carry so much more! Uncover thematic pizza party invitations made to look like real pizza boxes. Discover blankets, ponchos and pillows in a wide selection of colors and styles. And be blown away with the perfect complement of duffel bags, totes and draw string bags sure to bring the right mix of style and pizzazz to any girl’s room!
So if exciting and zany gear for girls is something your store needs, find everything you (and they) could possibly want at Confetti & Friends!
Marketing Tip of the Week: The Ever Important Call-To-Action
If you regularly read marketing blogs, you’ve already heard all about the call-to-action. It’s a phrase bandied about by all the greats in the business (the business of business?) that has been repeated so often, many no longer see a reason to explain its meaning.
Still, if you aren’t entirely sure what a call-to-action is or how to optimize its use, read on!
Defining the Call
A call-to-action is what you use to spur your customer to action. It can be a sentence at the end of your blog, a button on the bottom of your email, or a statement splashed across your latest ad. Whatever you choose to use, it needs to be clear and concise so the customer knows exactly what they’re supposed to do next. Simple, right?
Absolutely, but sometimes keeping it simple is the problem.
Don’t Over Think It
Your call-to-action doesn’t have to be a mind-blowing statement or even something your customer has never seen before. It’s just a cue to direct them to where you want them to go. It can simply be a button labeled “Buy Now!” a hyperlink that says “Click here to purchase!” or anything in between.
The goal is clarity of purpose. A confused customer is a customer that gives up and goes somewhere else. The call-to-action is like a road sign. It directs the customer where to go next.
You should be using a call-to-action in every piece of content that you write. Even if the post isn’t direct marketing for you business, you should still direct the customer to your products at the end.
Did you like this post? Follow FGmarket on Facebook or give us some of your ideas in the comments below!
FGmarket’s Weekly Pick – Possum Hollow Farm Soap, LLC
At Possum Hollow Farm Soap, LLC, they are passionate about their products. They feature all natural, hand-crafted products that range from soaps, balms, toners, masks to candles.
All of their products are made with the finest ingredients that insures their customer gets quality personal care products. Along with care, they also make sure they have variety. Your customers can choose from a variety of soaps featuring cherry sandalwood vanilla, basil sage & mint and lavender. To learn more about Possum Hollow Farm Soap, LLC, visit their website.
Happy Holidays from FGmarket
What’s Trending: Eco-Friendly
Metal and Reclaimed Wood Art
When John Willcoxon created his first art piece, he couldn’t imagine it would turn into a career he loved.
His art creations have evolved into the new business called The Willcoxon Collection. Made out of iconic metal and reclaimed wood, these pieces have captured people’s eye and that of some notable industries.
In The Media
Characterized as iconic metal married to reclaimed wood, Willcoxon has created pieces for recognizable figures such as C-Spire, the Governor of Mississippi, and as awards for the music industry.
His design for the first Hill Country Music Award was received by Rock and Roll legend, Jerry Lee Lewis.
These acclaimed pieces can be found on the walls of talented musicians as well as on the shelves in your store.
Unique and Intriguing
From crosses to western themed, Willcoxon’s creation varies to every type of hobby and interest imaginable.
As gifts or for the home, these pieces hang beautifully in an open space and reflect the personality of one’s home. Customers will love to gift a music lover a guitar piece for the holidays or gift newlyweds a symbol of love.
Have something specific in mind? Willcoxon also creates custom pieces in a variety of sizes. Hang in your office or even to decorate your store. With Willcoxon Collection, enjoy a piece of art that reflects you.
Marketing Tip of the Week: 5 Tips To Make All Your Marketing Better
Finding success in marketing may often seem like walking into a brick wall, but there are some basic concepts that can help any form of marketing be better. You’ll find a few of them listed below:
Strengthen the Lead
Customers rarely want to wait around for your marketing content to get to the point. It’s important to start strong and say the most important thing first. This gets the customer’s attention immediately, and consequently lets you spend more time on the explanation.
That’s why you see adverts with 50% OFF splashed in large font while the disclaimers are in smaller print at the bottom or off to the side. It’s not about deception. It’s about getting the customer’s attention so that the will read the rest.
Make It Visual
As you’ve read here many times before, images and graphics do more to get the customer’s attention than any number of beautifully written words. Use graphics, use pictures, use anything and everything you can to catch your customer’s eye. Then keep their attention with your impressive writing skills.
Devote To Details
Vagueness gets you nowhere fast. Customer’s want to know why they should spend their money with you. You have to provide them those reasons in detail, not broad generalities.
Ex. Quality means nothing without an explanation to back it up. It’s been so overused in marketing speak that it’s a non-word. It has no real meaning to the consumer. Explaining what makes your product quality restores meaning and even lets you define it in your own terms.
Know Your Audience
No, that doesn’t mean to know them personally. It means to know before you begin exactly who you are targeting with any specific campaign or piece of marketing material. Each should have a specific audience and the more narrow and refined the better. Without that targeted approach, you are throwing darts while wearing a blindfold and hoping to hit the bullseye.
Always Be Closing
Yes, it’s a movie quote (thank you Glengarry Glen Ross,) but it also happens to be excellent advice. Every piece of marketing should have a stated purpose, should have a specific call-to-action for the customer and should be constantly evaluated to see if it’s worth continuing or if it’s time to pull the plug.
Consistency and persistency are important, but knowing when to walk away will always make you more money than sticking to a bad strategy.
Being a good marketer isn’t hard, but it does require adherence to a few universal truths. Have some tips you’d like to share? Add them in the comments below or be social and hit us up on Facebook or Twitter.
FGmarket’s Weekly Pick – Kim Erixon Art + Design
Feature something unique in your store with Kim Erixon Art + Design. Why is this company unique? Their collections are a preservation of cultural heritage with a combined style of elegance and simplicity through glass beads.
Choose from a variety of beautiful necklaces, earrings, bracelets, pins and rings. Beautiful hand-crafted Balinese pieces will stand out in your store and on your customers as well. Each piece is truly wearable art. So, visiting Kim Erixon Art + Design’s website is a must to see their works of art.