Nothing compares to that moment in each day when one gets to take a few moments to find some peace. With a growing social emphasis in mental health, finding your zen has become a staple in easing anxiety, relieving stress, or just helping someone relax after a long day. Continue reading “Finding Your Oasis with Arlys Naturals” »
There are moments in the day when we all have to ease the mind and find our Zen, but sometimes taking a deep breath is not enough. Zen Magnets LLC carries the products that help massage the mind, practice patience, relieve some boredom, and alleviate stress. Continue reading “Finding Zen in Magnetic Fun” »
FGmarket celebrated the upcoming birth of Craig Johnson and Crystal’s baby boy today! Craig is an FGmarket sales representative who’s been with the company for two years. Check out the pics of the celebration!
We are now in the third week of our four part series, “Back to Basics.” I hope as you all read these, you are thinking of how your business and products fit in with everything. We are discussing the 4 P’s of Marketing and have already covered Product and Price. You can click on those links to go back and read the first 2 parts to this series! It’s beneficial for you to read those first if you have not already done so.
This week I will be covering Place; remember to come back next week to read Promotion. You won’t want to miss out on the end of this series because there will be some great tips for you to use!
Also known as distribution, this refers to how you will get your products to your customers. Like every other Marketing “P”, this factor varies with the type/amount of product you carry. If you are a wholesaler, will you have just a warehouse or will you have a store front? Many wholesalers also double as retailers. What is the most efficient way to get the products to your customers, considering time and money? How will you manage your inventory and anticipate future sales? These components, or logistics, are extremely important to consider. By having the most efficient distribution systems, you are in turn making it possible to offer the best quality, pricing, and service to your customer. What will that create? Customer loyalty!
Also, consider online resources as a way for your customers to access your products. Do you user-friendly, online purchasing? Due to the growth in eCommerce, in most (not all) cases, you should be offering your products online. This is a great time to invest some time into researching your competitors. Please, do not imitate them! It is merely important to be aware of what they are offering to YOUR potential customers! Your website should be appealing and easy to navigate. If your budget does not allow for a professional website, there are many online resources that offer tips/ideas for creating your professional website.
One last “place” question, do you plan to attend trade shows? These are great resources to meet your customers, sellers, competition, etc. Even if you do not experience an immediate return from attending the show, it is a great way to make contacts and to keep up to date on industry trends.
Don’t forget, if you are not currently an FG Market member or if you know someone who could benefit from our services, the FG Market Directory is a great resource for connecting with potential customer’s and informing them about the products/services that you offer!
Many of you are either resellers or wholesalers, and we are all consumers! My marketing quick tip for this week is about building relationships with your customers! The best way to grow your business is through your existing client base. Here are a few thoughts…
Know who your customers are! Where do they live, what are their lifestyles and habits, what are their biggest priorities and worries, how much money do they make, etc. Your marketing strategy must start here!
Next, know what your customers want. You cannot sell products to a customer who does not need them because they simply won’t come back. Not only is it essential to know what they need, you should anticipate what they will need in the future.
Do you offer products/services they need/want? Are your product offerings within the financial means of your customers? How can you make their experiences with your company better?
How can you accomplish these things? Talk to your customers! Social Media is a great way to uncover all of this information and more! You might also consider online, e-mail, and/or in-store surveys to pinpoint how customers found your company and why they chose you. These insights will help you to focus on what the customers really want!
Maybe you already do all of these things, that is great if you do! Its important that you continuously maintain up-to-date information about your customers in order to stay relevant to them.
*Look for these tips every Wednesday! Also, if there is a marketing topic you have a question about or need advice, feel free to message me on here and I will answer you directly or bring it up the next week!*
In the mean time… check out some our newest Vendor Spotlights I have written this week! We have some great vendors! FGMarket Vendor Spotlights
FGmarket.com recently announced the recipients of the sales achievement awards for 2008. FGM President Brock Atwill presented these awards at the company’s annual sales dinner held this year at the Atkins Celebration Hall in Paragould, Arkansas.
Patti Jones took the top honors and was declared the 2008 Salesperson of the Year, making this her sixth consecutive year to earn the award. Congratulations are also in order for Sharron Dickson who, along with Jones, received an all-expense paid vacation package as winners of the annual sales contest.
FGmarket.com, a subsidiary of Flower Shop Network, is a wholesale directory for the floral and gift markets.
To stay ahead in the market place, florists and gift shops must grow and energize their sales. To do this they must entice customers with new items and discover new areas of interest. Patios, decks and gardens have become areas of great interest to consumers. Although traditional flower and home accent gifts are your business, have you thought about these venues as a way to blossom and cultivate your sales? The addition of patio and garden products gives retailers another means for boosting sales. The best way to cultivate consumers’ interest is to offer a multitude of products that work in gardens and on patios, as well as in the home.
Patio and garden products are available in a multitude of genre; giving you the ability to choose items compatible with your customers’ tastes. If your customers’ tastes lean toward country or rustic, offer them products tailored to country styles; like barrel containers or farm animal motifs and feed their need for country flair. However, some customers have more urbane tastes. You’ll find that wall sculptures, modern garden art and unique outdoor pieces offer a great mix of sophisticated products. From weather vanes to wall sculptures to wind chimes, garden and patio products can fill a multitude of outdoor decor niche preferences.
When a customer needs a flower arrangement or a gift, it is likely that the flowers or gifts are for a special occasion. Events like birthdays, graduations and even holiday celebrations often require more than a beautiful flower arrangement to adorn the table. These types of events are usually celebrated with friends and family over some kind of meal, which means the person hosting the party must not only stop by the local florist to pick up flowers but also run all over town gathering the supplies they need to decorate the venue and to serve guests.
Florists and gift shops who provide customers with a selection of party supplies are able to fulfill the needs of their customers more effectively and efficiently; which as florists and gift shop owners, is exactly what we need to do to be successful. Providing our customers with the products they need to be successful party hosts creates a dependence and loyal that will put you ahead of your competition. Party supplies encompass many items and allow you great flexibility in the products you can carry. Why not Continue reading “Party Supplies Pumping Up The Volume” »