According to the Greeting Card Association, Americans exchange seven billion greeting cards every year. But what is the purpose of a greeting card? For many, greeting cards are used to convey sentiments they find hard to express. You can illicit or convey an emotion with the written words of a greeting card. And in order to sell stationery and greeting cards, you need a competitive edge to market them.

Let's face facts. With cards and stationery, you are directly competing with box-stores. More bluntly, you are competing with cheap, generic greeting cards and stationery products. So how can you capture part of the massive greeting card market? The key is selecting cards and stationery products that are unique and speak to your customer base.

Finding Uniqueness Leads To Success

Uniqueness abounds in the greeting and stationery card world. The key is speaking your customers' language. Do your customers love their pets? Pet oriented greeting cards speak to these customers. What dog lover can resist a greeting card with a Great Pyrenees dog on it?

Develop your greeting card strategy by thinking outside of your normal product mix box. Think more about the personalities of your customers when selecting your stationery products.

Do they enjoy humor? Find humorous greeting cards with a twist.

Are they sentimental? Find beautifully designed cards featuring soft, lyrical verses.

Does novelty peak their interest? Find cards with motion or sounds.

There is a greeting card for every personality. All you have to do is decide which personalities visit your store.

Thinking Outside The Box

Statistically, women purchase the majority of stationery and gift cards, most of whom use fashion as a way to set themselves apart from the crowd.  Add fashion elements to your greeting card selections and sales will soar. Why? Because women want personality.

Think about it. Greeting cards found at mass merchants are often impersonal.  They leave one with a feeling of blandness.  Adding fashionable greeting cards gives the purchaser a perception of merit.

When purchasers perceive greater value in a product, they develop a warm …click here to read Increase Sales With Unique Greeting Cards And Stationery…

"Be kind to women. They make up half the population, and are the mothers of the other half!"  Truer words have never been spoken. Add to that a colorful, cheeky illustration and a sweet message inside, and you have one of Olive Sandwiches' dazzling Mother's Day Cards! Olive Sandwiches, named after owner Nancy's mother's favorite snack, offers sassy, unique wholesale greeting cards and gifts for the women in your life who have left an impression.

In addition to offering cheeky cards for the special women in your life, Olive Sandwiches proves it knows what women want with its selection of chocolate, bath salts, and other saucy novelties. Gifts from Olive Sandwiches capture what is a most dear, unique, and sometimes funny about women who know who they are and what they want.

They raised you, cooked your favorite meals, and found the time to teach important lessons. So why not give your mother something representative of what her big, loving personality means to you?

With Olive Sandwiches, you can send a touching message while getting a chuckle out of Mom. Mother's Day cards proclaiming, "Ask NOT what your mother can do for you.  Ask what you can do for your Mother!" and, "I love you no matter what you do… but do you have to do so much of it?" give glimpses inside the mind of a mom while thanking her for her love and patience on the inside of the card. …click here to read Olive Sandwiches Greeting Cards: Lots of Fun for Fun Mothers!…

Inspiring & exciting wedding ideas achieved through unique wedding accessories is the motto behind Weddingstar Inc., a one stop shop for all your wedding supply needs.

At Weddingstar, they are serious about helping you make your wedding memorable. With a desire to make every bride's dream come true, Weddingstar products run the gamut from simply wedding favors to elaborate personalized wedding accessories.

It's all about tailoring items to your personality with an variety of products from whimsical to traditional. At Weddingstar, a fun-loving  bride can top her cake with a bride throwing a lasso around the groom, while the sentimental bride can find a  romantic cake topper.  With an extensive assortment, you'll find cake toppers from bride & groom figures to monogram letters.

Cake toppers aren't the only wedding supplies you'll find at Weddingstar. You'll really love the personalized wedding stationery options available from wedding bulletins to place cards.

Throwing a tropical theme wedding? Use the "Of All The Fish In The Sea" place cards to bring home your tropical wedding reception theme. Whether using a wedding theme or planning a traditional wedding, their selection of wedding greeting cards and place cards is above and beyond. Don't forget their awesome selection of "save the date" cards.

Looking for a really neat modern way to add your name and date  to  vases, mirrors or windows? Check out the Mod Blox Mini Clings.  Think how cool it will be to see the bride and groom's name on the glass doors of the reception hall.  Clings are one more way Weddingstar helps you personalize your wedding.

When you need inspiration to plan your wedding, turn to  Weddingstar's Inc. You will be inspired …click here to read Your One Stop Wedding Shop – Weddingstar Inc….

Purple Whiskers provides exceptional wholesale greeting cards filled with unique ways to express yourself! Add a personal touch to a greeting card or send one of their other fine art cards to someone special. Kids can also experience sending greeting cards with their own personal touch, thanks to Purple Whiskers' innovative coloring cards!

Purple Whiskers' new, adorable wholesale coloring cards allow children to create meaningful notes with a personal touch.  Instill the lost art of thank you notes in your child with these unique coloring cards. Make the lesson of being polite a blast by involving your child's creativity.  With a wide-range of designs, children can create custom thank you cards for any occasion.

Purple Whiskers offers Party Bear Coloring Cards and Bunny Coloring Cards with a fun Thank You theme, along with playful cards for a rainy day! Build character while encouraging your child's creative spirit with these hands-on cards.

Maybe you need to skip the coloring and go straight to wholesale greeting cards. You are in luck, Purple Whiskers offers excellent wholesale greeting cards with beautiful fine art designs. There are several fine art card selections to choose, from like Tuscany Dreams, and Contentment or Hope designs. Purple Whiskers can meet all of your greeting cards needs with their innovative designs and excellent service!

Purple Whiskers also provides golfing items for the family, including golfing pads and pens perfect for retailers needing wholesale golf supplies! Find that perfect gift for that hard-to-buy-for man in your life by turning to Purple Whiskers. …click here to read Purple Whiskers: Coloring Cards for Kids!…

Sitting at her breakfast table in a 100-year-old Pennsylvania home, Stacey, a self-taught artist, creates stunning works of art complete with her own signature style. S.E. Hagarman Designs reflects Stacey's love of the antique but with a chic, modern twist. Her cards and stationery are the perfect balance between what we love about the old and the very best of the new.

S.E. Hagarman Designs' greeting cards and stationery featuring clean backgrounds with elegant illustrations, ranging from wedding gowns to birthday cakes. You truly have to see for yourself what Stacey and her impeccable taste can do!

Her invitations and stationery set a refined, yet fun, tone for any occasion. No matter if it's a save the date card or an announcement, S.E. Hagarman Designs have exactly what you need!

With cards and stationery from S.E. Hagarman Designs you can truly have it all–both sass and sophistication!

S.E. Hagarman Designs features wholesale greeting cards for those who want to highlight a picture-perfect display of these exquisite cards. These head turners will stand out from the crowd, with their simple, elegant designs full of character and charm. Everyone will find a greeting card or lovely piece of stationery in this amazing collection! …click here to read S. E. Hagarman Designs Combines the Best of the Old and New With Superior Designs!…

Never again will you have send a boring, mass-produced greeting card. With Birds on Things, you can send clever, hand drawn cards that show that you took extra time to send something special.

Artist McHanon is the son of a world-renown bird watcher, who inspired him to create cheeky art cards featuring birds in some unlikely situations, such as on the beach and at the dinner table. McHanon has managed to take everyday experiences, such as golfing and happy hour, and turn them into whimsical works of art to suit just about any occasion! These unique cards will work for a birthday, anniversary or just because! McHanon's creativity knows no bounds! Children and adults can find a Birds on Things card perfect for their friends and family.

There's something about knowing a card was hand drawn that lets a loved one know how special they are. It also gives them opportunity to frame the miniature work of art and place it somewhere to view for years to come as a reminder of how much you care. When you have the option to send something of quality, why send something that could potentially be discarded? It's a waste. …click here to read Birds On Things Add 'Special' to Your Special Occasion!…

"How do they do that?!" will be the first words out of the mouths of customers squinting to get a closer look at the details on cards by Gallardo Works.

The answer? Simple: By hand.

That's right, each and every exquisite embellishment on every card by Gallardo Works is applied by artisans in Boston, MA., before being sent out to stores who proudly display these stunning cards. Cards for every occasion feature small, charming details that bring their modern designs to life! Tiny beads and buttons are added alongside bright, cheery colors and clever designs to take every item from card to keepsake.

Gallardo Works cards capture holiday, birthday and "just because," moments with cheeky sayings and eye-catching design that is minimal enough to be both trendy and timeless. Their cards are like the "little black dress" of stationary: They're a fool-proof and classic choice that will never become dated or go out of style!

Artfully-designed cards by Gallardo Works say exactly the right thing without going overboard, and their handcrafted bead work only adds. It never distracts or makes an image fussy.

Take for example, their Halloween collection. One of the most darling cards is a simple "Happy Halloween" script on a plain background. However, the magical touches make this a must-have for this year. The last of the script shoots down the page and ends with a teeny spider whose eyes are what else? Beads! Tiny, bright orange beads! It's adorable! …click here to read Gallardo Works Embellished Cards are Timeless Keepsakes!…

In fact, if you take one look at the musical greeting cards by Studio Lucy Lou, you'll find that there's nothing "average" about them. They're arf-some, woof-derful, and will have you pawing around trying to collect them all.

The unique thing about Studio Lucy Lou's musical pet greeting cards is that the sound you hear isn't what you expect at all. It's an actual dog singing. Put "Alvin And The Chipmunks" out of your mind. There are no words and no lyrics. It's a real dog singing right along with the tune playing in the background.

Pet greeting cards are always a big hit. Dog lovers rave about dog greeting cards. Cat lovers go on and on about cat greeting cards. Get someone a musical greeting card from Studio Lucy Lou and they'll be showing it around to everyone with ears. They're fun, lovable, and perfect for the truly enthusiastic dog owner.

The cards themselves are what takes you in. Each one features an adorable image of dogs in a unique setting. You pick one up and smile at how silly but precious each dog looks. Next you open up the card and read a cute message fitting of the image. Truth be told, you read last. After opening the card you're taken back by the sounds you hear. …click here to read These Are Not Your Average Musical Pet Greeting Cards…

These wholesale greeting cards are perfect. No two ways about it. Regardless of the occasion, there is an awesome greeting card for you at Sun Day Greetings.

Want to expand your greeting card selection to include a few less mainstream occasions? Take a look at the bar mitzvah and bat mitzvah greeting cards from Sun Day Greetings.

Regarding a less pleasant occasion, it's always sad to lose a pet but finding the right card to say "I know how you feel and I'm sorry" isn't always easy. It is with Sun Day Greetings. Their sympathetic greeting cards help express the frustrations and hardship of losing a pet. Many other unique occasions are celebrated with wholesale greeting cards from Sun Day Greetings.

Of course, what would Sun Day Greetings be without wholesale greeting cards for popular occasions as well? They also carry the same high quality greeting cards for anniversaries, birthdays, sympathy, saying "I'm sorry", holidays, weddings and more.

Without hesitation, anyone who has seen, received or given a greeting card from Sun Day Greetings will say that these are the best of the best. "Amazing" suddenly feels like three words (a-maz-ing) because the brain needs the extra time to process the "wow" factor of each card. Some are funny. Some are downright hilarious. Many are sweet and charming. Just as many are pleasant and heartwarming. Whatever you're looking for, there is a greeting card here for you.

Though wholesale greeting cards from Sun Day Greetings speak for themselves, awards speak louder to many. Sun Day Greetings is the recipient of the 2008 Louie Award for one of their most romantic, beautiful cards. With the quality and beauty of the rest of the selection, it's only a matter of time before the rest follow suit.

To keep a selection of high quality, gorgeous greeting cards in your store, visit Sun Day Greetings. Be sure to set aside extra time. These cards are so incredible that your heart and your head may need the extra time to float down from the silver lined clouds.

It is never easy to tell someone how you feel when something bad has happened to them. You feel empathic, sympathetic, and long to comfort them. When this is impossible to do with your own words, use wholesale specialty greeting cards from Haikus For Healing.

Haikus For Healing has taken the emotions that you feel and put them into the most beautiful, supportive 17 syllable poem in all of your wildest dreams. With a few simple words and mesmerizing images, Haikus For Healing takes the wholesale greeting cards world by storm. For the readers and the senders, however, these perfect greeting cards calm the raging seas.

Imagine receiving a greeting card without a cheesy metaphor or cliché sentiment. Open the card and read words that sound like they're coming from your best friend, not someone sitting behind a desk trying to wrangle false emotion.

The writer of the haikus has spent more than two decades mastering the art of conveying emotional sentiment through words. Their is no finer expert which makes Haikus For Healing far and away the most touching greeting cards for tragedy victims that you'll ever see.

The greeting cards from Haikus For Healing aren't your average greeting cards and aren't supposed to sound like them. These are created for people with special needs who have suffered a major life setback. They are tailored with …click here to read Want To Help Someone Cope? Use Haikus For Healing…